96. Rock and Role: How Assigning Gender to Inanimate Objects Influences Us

96. Rock and Role: How Assigning Gender to Inanimate Objects Influences Us

Why is a boat a “she?” Why give names like Alexa or Siri to inanimate pieces of software? According to assistant professor of organizational behavior Ashley Martin, ascribing gender to everyday objects helps us to connect with them more deeply.

“Gender is this humanizing force that allows people to interact with non-human things as if they’re human,” says Martin, whose research focuses on gender equality, gender inclusion, and gender’s role within team and organizational dynamics. And while Martin is interested in how anthropomorphizing technology can benefit the humans who use it, she also notes how “problematic stereotypes” could be perpetuated as a result.

In this episode of Think Fast, Talk Smart, Martin joins host Matt Abrahams to discuss how our ideas about gender inform the way we relate to the world and how we can leverage the latest research to promote greater diversity, equity, and inclusion.


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330. Quick Thinks: A CLEAR Way Through Conflict

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“Conflicts in relationships might be unpleasant, but they aren’t inherently bad. In fact, they’re essential.”Conflict rarely gives us time to prepare. A sharp comment, unexpected criticism, or sudden ...

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329. Your Brand is Your Promise: The 4 C’s for Better Communication

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328. Ask Matt Anything: Don’t Let Your Communication Fizzle at the Finish

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“How you end something often can be as important, if not more important, than how you start.”What’s the best way to wrap up a presentation? How do you stop yourself from repeating the same point? And ...

1 Loka 18min

327. The Human Reset: Reclaiming Authenticity in the Age of AI

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“Our imperfections reveal that we’re human.”As AI makes it easier to polish our words, how do we prove that our communication is actually our own? For Matt Abrahams, the answer isn’t to avoid AI, but ...

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326. Rethinks: The Secrets to Getting the Information You Need from AI

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“Most teams leave the vast majority of their innovation potential on the table.”If you treat artificial intelligence like an oracle, you’ll likely be disappointed. But treat it like a teammate, and Je...

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325. Message Market Fit: Turning Great Ideas Into Communication That Lands

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“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn’t always speak for itself. For communication strategist and author...

21 Syys 19min

324. Rethinks: Defining Where We Want AI To Take Us

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