How Nazi Brothers Changed Sports Marketing Forever

How Nazi Brothers Changed Sports Marketing Forever

Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever. Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century. Howe We Got Here Hosted on Acast. See acast.com/privacy for more information.

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BONUS EPISODE: Is Nvidia a bubble?

BONUS EPISODE: Is Nvidia a bubble?

Chris sits down with veteran IG Markets analyst Tony Sycamore to discuss the dizzying valuations being achieved by Nvidia to ask the technical question… is this a bubble?

5 Loka 48min

BONUS EPISODE: Where To Next For House Prices?

BONUS EPISODE: Where To Next For House Prices?

Chris sits down with Mortgage Choice CEO Anthony Waldron for a 'randomised' chat that gives advice on how to navigate falling house prices, rising interest rates and changing government rules.

28 Syys 44min

How They Got Us To Pay For Music Again

How They Got Us To Pay For Music Again

Napster made music free in 2000 and the music industry was never the same. So why are we still paying for music decades later? Chris talks to Osher Günsberg and consumer behaviour expert Dr Paul Harr...

21 Syys 48min

How IKEA tricks you... over and over

How IKEA tricks you... over and over

IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just bel...

6 Syys 50min

Why Uber Eats Is About To Get Even More Expensive

Why Uber Eats Is About To Get Even More Expensive

Australia just gave gig delivery workers a legal minimum wage. It's a big win for workers - and it means your Uber Eats order is about to get even more expensive. Here's how UberEats built an empire o...

24 Elo 53min

How Housing Became So Broken

How Housing Became So Broken

Chris and Alan Kohler talk about the housing crisis that is shaping the Australian economy. It's a puzzle, so Chris made Alan a crossword - can he crack it while simultaneously explaining why nobody c...

10 Elo 1h

The Toxic Economy of Gaming

The Toxic Economy of Gaming

The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology. Gambling, paywalls, and slowly but surely chisell...

27 Heinä 50min

Why Are All Our Movies Ads Now?

Why Are All Our Movies Ads Now?

When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of...

13 Heinä 53min

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