Cleaning Up: Leadership in an Age of Climate Change9 Syys

Mexico Wants To Build An $8,000 EV For Everyone | Ep273: Roberto Capuano

Can Mexico build an electric car for $8,000, and use it to create an entirely new domestic industry? This week on Cleaning Up, Bryony Worthington visits Mexico City to sit down with Roberto Capuano, director of the Olinia Project, and discuss the state-backed effort to develop a new generation of affordable electric mini-vehicles.

Roberto explains why Olinia is designing small EVs specifically around the needs of Mexican cities, how partnerships with Chinese suppliers could accelerate technology transfer, and why price rather than subsidies could ultimately drive EV adoption. They also discuss Mexico's ambitions beyond its domestic market, with potential demand across Latin America and even East Africa.

Topics discussed in this episode:

Why Mexico wants its own carmaker
Electrifying Mexico City's public transport
The rise of electric mini-cars
Building an $8,000 Mexican EV
Why Olinia is partnering with China
The state's role in carmaking
Building a Latin American EV market
Can Olinia deliver by 2027?

Leadership Circle:

Cleaning Up is proud to be supported by its Leadership Circle. The members are Actis, Alcazar Energy, Arup, Climate Imperative Foundation, Copenhagen Infrastructure Partners, Cygnum Capital, Davidson Kempner, EcoPragma Capital, EDP, Eurelectric, KKR, Mitsubishi Heavy Industries, National Grid, Octopus Energy, Quadrature Climate Foundation, Schneider Electric, SDCL and Wärtsilä. For more information on the Leadership Circle, please visit cleaningup.live.

Links:

Roberto Capuano’s bio: https://www.linkedin.com/in/roberto-capuano/
Olinia Project: https://www.olinia.auto/
Subscribe to our newsletter: https://cleaninguppod.substack.com/
OEM: Original Equipment Manufacturer
BRT: Bus Rapid Transit
R&D: Research & Development
ICE: Internal Combustion Engine

Chapters:

00:00 Intro
02:15 Electrifying Mexico City
10:33 Olinia's Origins
11:58 Mini Electric Cars
18:48 Made in Mexico
21:25 State-Led Industry
30:33 Chinese Supply Chains
36:31 The $8,000 EV
40:01 Charging Infrastructure
42:54 Global Ambitions
45:43 Scaling Olinia
48:40 Software and Autonomy
50:01 Political Longevity
55:31 Outro

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