Revenue Went Up. Profit Didn't: What Your Veterinary P&L Reveals Through the 60/15/15 Framework

Revenue is growing. The schedule is full. The team is working harder. Yet many veterinary practice owners still reach the end of the month wondering why profitability has not improved.

In this episode of the Veterinary Business Podcast, host Angie sits down with Aaron Bennett, founder of Bennett Financials and creator of the 60/15/15 framework, to discuss how veterinary practice owners can better understand what their profit and loss statement is revealing.

Aaron explains why revenue alone does not tell the full story of practice health and how breaking down financial performance into key categories can help owners identify where profitability challenges are coming from.

Together, they discuss:

• How to analyze a veterinary practice P&L beyond top-line revenue

• What the 60/15/15 framework reveals about delivery costs, administrative expenses, and sales and marketing investment

• How veterinary practices can evaluate whether marketing is creating profitable growth

• Why customer acquisition cost and lifetime value matter when scaling

• Common margin leaks involving labor efficiency, pricing, facilities, and overhead

• The financial indicators practice owners should monitor before profitability problems appear

• What creates a more scalable veterinary practice from a buyer or CFO perspective

Aaron also shares practical insights on pricing decisions, repeat client behavior, lead flow, owner dependency, and building a practice that can grow sustainably.

This episode is designed for veterinary practice owners, managers, and leaders who want to move beyond simply increasing revenue and develop a clearer understanding of the financial drivers behind a healthier practice.

If you want to better understand where your marketing investment and growth opportunities stand, Veterinary Business Institute offers a complimentary marketing strategy meeting for veterinary practices.

Learn more here: https://www.veterinarybusinessinstitute.com/msm