How to Turn Your Expertise Into AI Products People Pay For

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Coaches, consultants and freelancers can turn their expertise into AI products that help clients get work done. I walk through four ways to do that: skills, plugins, an MCP server and a SaaS product. Using a personal branding coach as the example, I explain what the customer gets, what you have to maintain and where your own coaching or hands-on help fits.

We start with getting your process out of your head and into a skill, including the questions you ask, examples you approve and mistakes you catch. Then I show how plugins bundle that work, how MCP connects a client's AI to your service, and what changes when you run the whole software product yourself. I also cover the custom GPT transition and why the simplest option that solves your customer's problem is often the sensible place to start. The prices I mention are examples for explaining the offer structure.

*RESOURCES*

AI Skills 101: https://www.youtube.com/watch?v=w49OfWDTTDo

Custom GPT migration guide: https://learn.chatgpt.com/docs/migrate-custom-gpts

*CHAPTERS*

0:00 Why Would Clients Pay You When They Have AI?

2:21 The Personal Branding Coach Example

3:17 Turn Information Into Action

4:36 The Custom GPT Retirement

6:08 Four Ways to Package Your Expertise

7:58 What an AI Skill Actually Contains

8:45 Get Your Process Out of Your Head

11:10 How Customers Use Your Skill

13:49 Bundle Your Work Into a Plugin

16:36 MCP: Connect Clients to Your Service

20:01 SaaS: Run the Whole Product

23:46 Why People Pay for Something They Could Build

25:05 Products, Group Coaching and One-to-One Help

27:17 Where to Start

*KEY POINTS*

• Capture your process, examples and judgment in a reusable skill.

• Bundle related skills and tool connections in a plugin.

• Use a hosted service when you need to control access and maintain the software.

• Account for onboarding, support, billing and AI costs before choosing SaaS.

• Offer personal feedback and implementation alongside the product.

*SOURCES AND TOOLS MENTIONED*

Agent Skills: https://agentskills.io/home

OpenAI plugin architecture: https://developers.openai.com/plugins/concepts/plugins

MCP servers: https://developers.openai.com/plugins/concepts/mcp-server

OpenAI plugin directory guidelines: https://developers.openai.com/plugins/app-guidelines

Claude plugins: https://claude.com/blog/build-plugins-for-claude

Blotato: https://www.blotato.com/

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