Prezzo Italian: ​why ​brand ​is an ​operating ​system, ​not a ​campaign

What does it take to align brand, culture, and operations in hospitality? Mark McCulloch, Founder of Hospitality Marketing Guru and CMO of Prezzo Italian, joins Conor Sheridan, CEO and founder of Nory, on the latest episode of What’s Cooking? to share how he led a successful brand repositioning at national scale. From Pret to Prezzo Italian, Mark dives into building brand DNA, strategic marketing leadership, and navigating the friction between vision and operational reality.

What You'll Learn in This Episode

>> Why a brand is more than just a logo—it’s your business operating system.

>> The strategic process behind Prezzo’s rebrand to Prezzo Italian.

>> How to align culture, product, and reputation for scalable growth.

>> The role of AI in marketing planning and personalisation in hospitality.

>> How to measure marketing success in a margin-conscious industry.

Meet Our Guest

Mark McCulloch is a veteran hospitality marketer and CMO of Prezzo Italian. He’s helped shape iconic brands like Pret A Manger and YO! Sushi, and now leads marketing strategy at Prezzo Italian while training the next generation through Hospitality Marketing Guru.

About the Host

Conor Sheridan is the founder and CEO of Nory, an AI-powered restaurant management system alongside being the co-founder of Mad Egg. Conor blends hands-on restaurant experience with a passion for tech-driven efficiency and profitability in hospitality.

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