EP:12 - Milly Bannister, founder of Gen Z charity: AllKnd, on the power of storytelling and building your personal brand.

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia. Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that the majority of adults in Australia believe that social media bears responsibility for a decline in their mental health. Milly shares the value of building her personal brand, and explains why she openly talks about her own mental health battles on social media. She dives into how brands can best communicate and connect with GenZ, and how you can leverage creators and influencers for the greater good. Milly also answers the question ‘what does the future look like for the world of mental health conversations and initiatives?’ AllKnd is offering Australia's first free, digital, 60-minute peer to peer mental health first aid training, via desktop and/or mobile app. You can do your free 60 minute AllKnd good mate mental health training here: https://www.goodmatetraining.com/course/goodmatetraining Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Milly on IG: https://www.instagram.com/millyrosebannister/ Milly on LinkedIn: https://www.linkedin.com/in/millyrosebannister/ AllKnd on IG: https://www.instagram.com/weareallknd/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby