The Speaker Lab Podcast14 Huhti 2016

How to Create Marketing Funnels with Scott Oldford

You know how important email lists are, but do you have a marketing funnel set up to grow that list? And if you have a funnel set up how do you know if it's the right one and it's doing what it is meant to do?

Whatever state your email list and marketing funnels are in our guest for today's show will help you tremendously.

Scott Oldford is stopping by to share what he has learned in his 12 years of online marketing. We talk about all things related to marketing funnels and email lists. Specifically Scott and I deep dive into the three types of leads and how to speak to each of them with different marketing funnels, and how to leverage your audience and serve more people.

There's all of that and so much more on this 42nd edition of The Speaker Lab! Sit back, listen in and prepare to expand your marketing funnels knowledge.

THE FINER DETAILS OF THIS SHOW

Why it's important for your bottom line to build an audience.
What are the three types of marketing and how do they work together?
Why do you want to "own the relationship" with your audience?
What are the three mindsets your audience has and how can you respond to each?
Why being relevant allows you to not sell to your target group.
What is the #1 reason entrepreneurs don't have a marketing funnel?
How to adopt and adapt according to where your audience is in their journey.
And much, much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(652)

Why Your Next Booking Starts With People (And A Room In Atlanta)

"Because a plan that you make alone on the last night of the year is a wish. And a plan you build in a room with coaches looking at your numbers and speakers holding you to it. Now that is a commitmen...

20 Loka 23min

How to Get Booked Without a Following

"The audience first plan is not really a strategy. It's a hiding place. Because posting into the void is safe. Nobody tells you no." Welcome back to The Speaker Lab Podcast! This is one of Dan's solo ...

13 Loka 32min

How to Make Decisions That Stick with Julian V. Taylor

"I made a decision in my head, I'm going to America. I'm going to come here, build a business, live a life, get a green card, then get citizenship, do it all above board. But the decision was massive....

1 Loka 40min

The 85% of Your Speaking Business Nobody Talks About

"The famine is not caused by the famine. The famine is caused by what you did not do during the feast." Welcome back to The Speaker Lab Podcast! In this episode, Dan Irvin pulls up a chair for another...

22 Syys 28min

Why Charging More Actually Gets You Booked More

"Undercharging is not humility. It is a positioning problem and oftentimes a confidence problem. And that confidence problem is wearing a humble costume." Welcome back to The Speaker Lab Podcast! In t...

15 Syys 32min

How to Build the Speaking Business You Actually Want with Carlos Hidalgo

"And I realized I had bought into someone else's definition of what success looked like and even career path. And I find that so many people do that. And so we're living a life that someone else desig...

8 Syys 33min

How to Get Booked When You Don't Have a Track Record with Bill Englehaupt

“Constancy of purpose says we're in, we're locked, we're going until we get to a point where we have sufficient data or an understanding of what we're doing that we need to make a change.”Welcome back...

1 Syys 33min

Finding the Audience That Actually Needs Your Message with Robin Blair

“You can't get through it if it's not real.”Welcome back to The Speaker Lab Podcast! In this alumni speaker connection episode, Dan sits down with Robin Blair — an ordained minister, award-winning spe...

25 Elo 25min