30 Email Marketing Mistakes and How To Avoid Them

30 Email Marketing Mistakes and How To Avoid Them

7 Day Email Challenge:

https://justaskparker.com/7-day-email-challenge/

  1. Saving up to send emails -stale email addresses
  2. Subject Line is Overhyped
  3. Message Preview is Overlooked
  4. Creating emails that are too long
  5. Buying lists
  6. Sending too many emails
  7. Email Focuses on the Product, Not the Customer - Emails should serve the customer not the product.
  8. Not sending any welcome emails
  9. Email Address or From Name is "noreply"
  10. Email Offers No Value to Customer - Being Overly Promotional
  11. Email is Void of Personality
  12. Email Contains Too Many
  13. NO Calls to Action (CTAs)
  14. Dont have trust/customerservice options/reviews
  15. Email Contains a Personalization errors “FIRSTNAME”
  16. Skipping the Testing
  17. Not looking at your analytics - which work. Which don’t
  18. Email is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!
  19. Emails Miss Out on Power of Plain Text
  20. Emails are Sent Inconsistently
  21. Too Few Emails are Sent
  22. Unscubribe link
  23. Email Messages Overlap One Another
  24. Sending too many emails - Sending emails for more than 3 months if not opened. This can cause some email providers to automatically send you to spam.
  25. Email List is Never Segmented
  26. Emails Don't Follow Customer Behavior
  27. Required Login to Unsubscribe
  28. Logo too big
  29. Being Boring
  30. Not sending any emails

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