Long Strange Tape
99% Invisible22 Marras 2023

Long Strange Tape

The Cassette tape was great in so many ways, but let’s be honest, they never really sounded great. But because the cassette was so much cheaper and easier to use and portable, a lot of people didn't care so much about the audio quality. They just wanted to be able to use something that they could carry around with them. The cassette’s other big advantage: it was easy to record on.

We talked to Marc Masters about his new book High Bias, about the history of the cassette. One chapter about concert bootleggers covers perhaps the greatest success story of the cassette: Grateful Dead live tapes.

Long Strange Tape

Plus we're featuring a bonus story that we produced in 2016 in collaboration with Benjamen Walker's Theory of Everything about a place where cassettes were of vital importance.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Punk Style: Articles of Interest #6

Punk Style: Articles of Interest #6

There is this myth that it’s frivolous or unproductive to care about how you look. Clothing and fashion get trivialized a lot. But think about who, culturally, gets associated with clothing and fashion: young people, women, queers, and people of color. Groups of people who historically haven’t had a voice, have expressed themselves on their bodies. Through their style, their hair, their tattoos, their piercings, and what they wear. Articles of Interest is a show about what we wear; a six-part series within 99% Invisible, looking at clothing. It is produced and hosted by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Punk Style: Articles of Interest #6 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

12 Loka 201830min

Blue Jeans: Articles of Interest #5

Blue Jeans: Articles of Interest #5

For the most part, we tend to keep our clothes relatively clean and avoid spills and rips and tears. But denim is so hard-wearing and hard-working that it just kind of amasses more and more signs of wear. So you can learn a lot from observing an old pair of blue jeans. Articles of Interest is a show about what we wear; a six-part series within 99% Invisible, looking at clothing. It is produced and hosted by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Blue Jeans: Articles of Interest #5 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Loka 201826min

Hawaiian Shirts: Articles of Interest #4

Hawaiian Shirts: Articles of Interest #4

There are a few ways to tell if you’re looking at an authentic, high-quality aloha shirt. If the pockets match the pattern, that’s a good sign, but it’s not everything. Much of understanding an aloha shirt is about paying attention to what is on the shirt itself. It’s about looking at the pattern to see the story it tells. Articles of Interest is a show about what we wear; a six-part series within 99% Invisible, looking at clothing. It is produced and hosted by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Hawaiian Shirts: Articles of Interest #4 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

5 Loka 201823min

Pockets: Articles of Interest #3

Pockets: Articles of Interest #3

Womenswear is littered with fake pockets that don’t open, or shallow pockets that can hardly hold more than a paperclip. If women's clothes have pockets at all, they are often and smaller and just fit less than men’s pockets do. And when we talk about pockets, we are talking about who has access to the tools they need. Who can walk through the world comfortably and securely. Articles of Interest is a show about what we wear; a six-part series within 99% Invisible, looking at clothing. It is produced and hosted by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Pockets: Articles of Interest #3 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Loka 201821min

Plaid: Articles of Interest #2

Plaid: Articles of Interest #2

Lumberjacks wore plaid. Punks wore plaid mini skirts. The Beach Boys used to be called the Pendletones, and they wore plaid with their surfboards. Lots of different groups have adopted the pattern over the course of the 20th century, but if we want to explore how this pattern proliferated, we’ve got to go to Scotland. Articles of Interest is a show about what we wear: a six-part series looking at clothing within 99% Invisible created by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Plaid: Articles of Interest #2 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Syys 201818min

Kids' Clothes: Articles of Interest #1

Kids' Clothes: Articles of Interest #1

Clothes are records of the bodies we’ve lived in. Think of the old sweater that you used to have that's just not your style anymore, or the jeans that just aren’t your size anymore. We are like snakes who shed our skins and grow new ones as we age. And it all starts in the kids' department. Articles of Interest is a show about what we wear: a six-part series looking at clothing within 99% Invisible. AoI is produced and hosted by Avery Trufelman. Episodes will be released on Tuesdays and Fridays from September 25th through October 12th. Kids’ Clothes: Articles of Interest #1 Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Syys 201823min

Billboard Boys: The Greatest Radio Contest of All Time

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks. WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000. It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security. Billboard Boys: The Greatest Radio Contest of All Time Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Syys 201828min

The House that Came in the Mail

The House that Came in the Mail

The Sear & Roebuck Mail Order Catalog was nearly omnipresent in early twentieth century American life. By 1908, one fifth of Americans were subscribers. At its peak, the Sears catalog offered over 100,000 items on 1,400 pages. It weighed four pounds. The Sears catalog tells the tale of a world -- itemized. And starting in 1908, the company that offered America everything began offering what just might be its most audacious product line ever: houses. The House that Came in the Mail Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Syys 201832min

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