Long Strange Tape
99% Invisible22 Marras 2023

Long Strange Tape

The Cassette tape was great in so many ways, but let’s be honest, they never really sounded great. But because the cassette was so much cheaper and easier to use and portable, a lot of people didn't care so much about the audio quality. They just wanted to be able to use something that they could carry around with them. The cassette’s other big advantage: it was easy to record on.

We talked to Marc Masters about his new book High Bias, about the history of the cassette. One chapter about concert bootleggers covers perhaps the greatest success story of the cassette: Grateful Dead live tapes.

Long Strange Tape

Plus we're featuring a bonus story that we produced in 2016 in collaboration with Benjamen Walker's Theory of Everything about a place where cassettes were of vital importance.

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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Ways of Hearing

Ways of Hearing

When the tape started rolling in old analog recording studios, there was a feeling that musicians were about to capture a particular moment. On tape, there was no “undo.” They could try again, if they had the time and money, but they couldn’t move backwards. What’s done is done, for better and worse. Digital machines entered the mix in the 1980s, changing the way music was made — machines with a different sense of time. And the digital era has not just altered our tools for working with sound but also our relationship to time itself. Part of the new Radiotopia Showcase, Ways of Hearing is a six-episode series hosted by musician Damon Krukowski (Galaxie 500, Damon & Naomi), exploring the nature of listening in our digital world. Each episode looks at a different way that the switch from analog to digital audio is influencing our perceptions, changing our ideas of Time, Space, Love, Money, Power and Noise. In the digital age, our voices carry further than they ever did before, but how are they being heard? Plus, we have a little bonus, classic episode of 99pi, featuring Sound Opinions. Ways of Hearing Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Elo 201737min

El Gordo

El Gordo

In Spain, they do the lottery differently. First of all, it’s a country-wide obsession — about 75% of Spaniards buy a ticket. There’s more than one lottery in Spain, but the one that Spaniards are the most passionate about is … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Heinä 201722min

The Trials of Dan and Dave

The Trials of Dan and Dave

This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Heinä 201752min

Repackaging the Pill

Repackaging the Pill

Most people are familiar with at least one version of the birth control pill’s packaging — a round plastic disc which opens like a shell and looks like a makeup compact. But the pill wasn’t always packaged this way. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Heinä 201717min

The Pool and the Stream

The Pool and the Stream

This is the story of a curvy, kidney-shaped swimming pool born in Northern Europe that had a huge ripple effect on popular culture in Southern California and landscape architecture in Northern California, and then the world. A documentary in three … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Heinä 201730min

Mexico 68

Mexico 68

The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Kesä 201721min

You Should Do a Story

You Should Do a Story

“You should do a story…” is the first line to a lot of the conversations you have when you work at 99pi. This week we look into a bunch of those stories suggested by our listeners and present them to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Kesä 201725min

In the Same Ballpark

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In the 1992, the Baltimore Orioles opened their baseball season at a brand new stadium called Oriole Park at Camden Yards, right along the downtown harbor. The stadium was small and intimate, built with brick and iron trusses—a throwback to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Kesä 201724min

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