Billboard Boys: The Greatest Radio Contest of All Time
99% Invisible19 Syys 2018

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks.

WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000.

It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security.

Billboard Boys: The Greatest Radio Contest of All Time

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Jaksot(740)

99% Reality (only)

99% Reality (only)

There’s not much that we can do about all the physical matter that’s been designed and built by someone else. It is the way it is. But with the advent of portable devices with GPS, a compass, and a network, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Syys 20104min

99% 180

99% 180

In the beginning, former AIA-SF president Henrik Bull and the Transamerica Pyramid did not get along. The building was an affront to late 1960’s modernist ideals. It was silly. It looked like a dunce cap. Its large scale had no … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Syys 20104min

99% Noise

99% Noise

This episode of 99% Invisible is all about acoustic design, the city soundscape, and how to make listening in shared spaces pleasant (or at the very least, possible). It features an interview with Dennis Paoletti from Shen Milsom & Wilke. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Syys 20104min

99% Invisible: The Trailer

99% Invisible: The Trailer

Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Syys 201058s

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
puheenaihe
rss-rahapodi
pomojen-suusta
hyva-paha-johtaminen
herrasmieshakkerit
rss-markkinointitrippi
ostan-asuntoja-podcast
rss-startup-ministerio
rss-perho-rajoilla
rss-rahamania
taloudellinen-mielenrauha
rss-lahtijat
leadcast
kasvun-kipuja
rss-what-the-hair
rss-merja-mahkan-rahat
rss-paasipodi