118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

118. Maximizing your Personal Brand: Communicating Who You Are to Help Get What You Want

What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.

According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.

In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.


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330. Quick Thinks: A CLEAR Way Through Conflict

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329. Your Brand is Your Promise: The 4 C’s for Better Communication

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328. Ask Matt Anything: Don’t Let Your Communication Fizzle at the Finish

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“How you end something often can be as important, if not more important, than how you start.”What’s the best way to wrap up a presentation? How do you stop yourself from repeating the same point? And ...

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327. The Human Reset: Reclaiming Authenticity in the Age of AI

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326. Rethinks: The Secrets to Getting the Information You Need from AI

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“Most teams leave the vast majority of their innovation potential on the table.”If you treat artificial intelligence like an oracle, you’ll likely be disappointed. But treat it like a teammate, and Je...

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325. Message Market Fit: Turning Great Ideas Into Communication That Lands

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“No one cares about us, our company, our products. We have to make them care, and for that, we need the right words.”Great work doesn’t always speak for itself. For communication strategist and author...

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324. Rethinks: Defining Where We Want AI To Take Us

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