Backfired: The Vaping Wars
99% Invisible25 Kesä 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Jaksot(758)

What Gave You That Idea

What Gave You That Idea

Starlee Kine’s friend Noel works in advertising. In 2003, Noel was working in at an agency in Richmond, VA. Everyone wanted to work on flashy spots like Apple or Nike or Gatorade. Do you know what wasn’t flashy? Insurance. Which … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Kesä 201214min

Frozen Music

Frozen Music

Goethe said, “Architecture is frozen music.” I like that. Of course that was before audio recording, so now, for the most part, music is frozen music. It’s only very recently in the history of music that we’ve been able to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Kesä 201210min

The Best Beer in the World

The Best Beer in the World

If you’re a beer nerd, or have a friend who’s a beer nerd, you’ve heard of Belgian beers. Belgians take beer very seriously. Amongst the 200 Belgian breweries, there’s a very specific sub-type: Trappist beers. According to our reporter Cyrus … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31 Touko 201213min

The Colour of Money

The Colour of Money

US paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires some deliberate and focused attention. So pull out a greenback from your wallet (or look at a picture one online) and just … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Touko 201217min

The Xanadu Effect

The Xanadu Effect

What happens when we build big? Julia Barton remembers going to the top floor of Dallas’s then-new city hall when she was teenager. The building, designed by I.M. Pei, is a huge trapezoid jutting out over a wide plaza. Julia … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Touko 201211min

Galloping Gertie

Galloping Gertie

Even during the construction of the original Tacoma Narrows Bridge, the deck would go up and down by several feet with the slightest breeze. Construction workers on the span chewed on lemon wedges to stop their motion sickness. They nicknamed … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Huhti 201212min

The Arsenal of Exclusion

The Arsenal of Exclusion

“Cities exist to bring people together, but cities can also keep people apart” – Daniel D’Oca, Urban Planner, Interboro Partners. Cities are great. They have movement, activity and diversity. But go to any city and it’s pretty clear, a place … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Huhti 201211min

DeafSpace

DeafSpace

The acoustics of a building are a big concern for architects. But for designers at Gallaudet University in Washington, DC, it’s the absence of sound that defines the approach to architecture. Gallaudet is a university dedicated to educating the deaf … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Maalis 201212min

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