7MS #307: Writing Security-Focused Radio Commercials
7 Minute Security25 Huhti 2018

7MS #307: Writing Security-Focused Radio Commercials

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

  • Lots of people still listen to the radio (who knew?)
  • Creating a "security minute" spot that would lead to a commercial about 7MS
  • How to write a good commercial "hook"
  • It's difficult to write a 60-second commercial!
  • Targeted advertising at churches, which is an under-served market when it comes to infosec
  • Writing a new (shortened) 7MS jingle

More on this today on 7MS!

Jaksot(683)

7MS #75: OFFTOPIC-My Son's Piano Recital

7MS #75: OFFTOPIC-My Son's Piano Recital

I wanted to share (what I think is) an amusing anecdote about my son's first piano recital, which was topped off by a kid playing the song "Lucky." Many LOLs commenced for me.

9 Heinä 20159min

7MS #74: How to Become a More Organized Information Security Professional

7MS #74: How to Become a More Organized Information Security Professional

In this episode I share some strategies and apps that may help you stay more organized as you go about your infosec work!

8 Heinä 20158min

7MS #73: PCI Pentesting 101 – Part 2 (audio)

7MS #73: PCI Pentesting 101 – Part 2 (audio)

This episode is the exciting continuation of a recent pentest I did, in which I got some serious pwnage, including cracking the domain admin password! 7MS #73: PCI Pentesting 101 – Part 2 (audio)

30 Kesä 20157min

7MS #72: PCI Pentesting 101 (audio)

7MS #72: PCI Pentesting 101 (audio)

I’m pumped to talk about an about an awesome, free little tool that made my Internet connection feel like new again. 7MS #72: PCI Pentesting 101 (audio)

25 Kesä 20157min

7MS #71: OFFTOPIC-Mad Max (audio)

7MS #71: OFFTOPIC-Mad Max (audio)

We’re going totally off topic today and doing a movie review of Mad Max! 7MS #71: OFFTOPIC-Mad Max (audio)

23 Kesä 20158min

7MS #70: Get the Most out of Your DNS! (audio)

7MS #70: Get the Most out of Your DNS! (audio)

I’m pumped to talk about an about an awesome, free little tool that made my Internet connection feel like new again. 7MS #70: Get the Most out of Your DNS! (audio)

18 Kesä 20157min

7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

Are you too hard on yourself? Do you think the success of your client’s infosec program lives and dies with you? Listen to this episode. You might feel better. 7MS #69: I’m Not Responsible for Your Information Insecurity (audio)

16 Kesä 20158min

7MS #68: Is Training and Awareness Worth It or Worthless (audio)

7MS #68: Is Training and Awareness Worth It or Worthless (audio)

This episode is about something that got my undies in a bunch – I heard a security expert imply that training and awareness might be worthless! 7MS #68: Is Training and Awareness Worth It or Worthless (audio)

11 Kesä 20158min

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