7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(683)

7MS #547: Tales of Pentest Pwnage - Part 43

7MS #547: Tales of Pentest Pwnage - Part 43

This podcast is sponsored by Arctic Wolf, whose Concierge Security teams Monitor, Detect and Respond to Cyber threats 24/7 for thousands of customers around the world. Arctic Wolf. Redefining cybersecurity. Visit Arcticwolf.com/7MS to learn more. Today we're talking about tales of pentest pwnage - specifically how much fun printers can be to get Active Directory creds. TLDL: get into a printer interface, adjust the LDAP lookup IP to be your Kali box, run nc -lvp 389 on your Kali box, and then "test" the credentials via the printer interface in order to (potentially) capture an Active Directory cred! Today we also define an achievement that's fun to unlock called DDAD: Double Domain Admin Dance.

18 Marras 202242min

7MS #546: Securing Your Mental Health - Part 3

7MS #546: Securing Your Mental Health - Part 3

This podcast is sponsored by Arctic Wolf, whose Concierge Security teams Monitor, Detect and Respond to Cyber threats 24/7 for thousands of customers around the world. Arctic Wolf. Redefining cybersecurity. Visit Arcticwolf.com/7MS to learn more. Today we're talking about securing your mental health! I share some behind-the-scenes info about my own mental health challenges, and share a great tip a counselor gave me for getting into a good headspace before heading into a difficult conversation/situation.

11 Marras 202239min

7MS #545: First Impressions of Snipe-IT

7MS #545: First Impressions of Snipe-IT

Today’s episode of the 7 Minute Security podcast is brought to you by Blumira, which provides easy-to-use automated detection and response that can be set up in…well..about 7 minutes. Detect and resolve security threats faster, and prevent breaches. Try it free today at blumira.com/7ms. Hey friends, today we're giving you a first impressions look at a free easy asset management tool called Snipe-IT you can use to build your inventory with! Why is this important? Because it's the first critical security control! It might help to see this tool in action, so we invite you to check out our recent Twitch stream where we got it up and running in about 45 minutes.

4 Marras 202240min

7MS #544: Interview with Nato Riley of Blumira

7MS #544: Interview with Nato Riley of Blumira

Today’s episode is brought to us by Blumira, which provides easy to use, automated detection and response that can be setup in…well…about 7 minutes! Detect and resolve security threats faster and prevent breaches. Try it free today at blumira.com/7ms! Today we have a really fun interview with Nato Riley of Blumira. He cut his IT/security teeth working for a cell phone company, exorcising malware demons out of workstations, and even building an email-based SIEM. He has had a very cool career path that involves embracing newbness, pushing aside imposter syndrome, and even begging for jobs! I think this interview can best be summed up by a direct quote from Nato: "Things absolutely go wrong, and I think that's what deters people from trying. But just because something goes wrong, doesn't mean you're necessarily going to die from it. So why not try?"

28 Loka 202258min

7MS #543: How to Succeed in Business Without Really Crying - Part 12

7MS #543: How to Succeed in Business Without Really Crying - Part 12

This podcast is sponsored by Arctic Wolf, whose Concierge Security teams Monitor, Detect and Respond to Cyber threats 24/7 for thousands of customers around the world. Arctic Wolf. Redefining cybersecurity. Visit Arcticwolf.com/7MS to learn more. Hey friends! Today we talk about a SoSaaS (Spreadsheet on Steroids as a Service...not a real thing) that is helping 7MinSec be more organized - both from a project standpoint and from an "alert us when important things are due!" standpoint.

21 Loka 20221h

7MS #542: Eating the Security Dog Food - Part 5

7MS #542: Eating the Security Dog Food - Part 5

This podcast is sponsored by Arctic Wolf, whose Concierge Security teams Monitor, Detect and Respond to Cyber threats 24/7 for thousands of customers around the world. Arctic Wolf. Redefining cybersecurity. Visit Arcticwolf.com/7MS to learn more. In today's episode we talk more about eating the security dog food (following the best practices we preach!). Specifically, we focus on keeping that bloated email inbox a little more lean and mean. There are lots of tools/services to help with this, but we had a blast playing with MailStore (not a sponsor but we'd like them to be:-).

14 Loka 202228min

7MS #541: Tales of Blue Team Bliss - Part 2

7MS #541: Tales of Blue Team Bliss - Part 2

SafePass.me is the only enterprise solution to protect organizations against credential stuffing and password spraying attacks. Visit SafePass.me for more details, and tell them 7 Minute Security sent you to get a 10% discount! Today we talk about configuring your Active Directory with MFA protection thanks to AuthLite. In the tangent department, we give you a short, non-spoilery review of the film Smile.

7 Loka 202235min

7MS #540: Tales of Blue Team Bliss

7MS #540: Tales of Blue Team Bliss

Today we're excited to kick off a new series all about blue team bliss - in other words, we're talking about pentest stories where the blue team controls kicked our butt a little bit! Topics include: The ms-ds-machineaccount-quota value is not an "all or nothing" option! Check out Computer Configuration > Policies > Windows Settings > Security Settings > Local Policies > User Rights Assignment > Add workstations to domain. We installed LAPS on Twitch last week and it went pretty well! We'll do it again in an upcoming livestream. Defensive security tools that can interrupt the SharpHound collection! EDRs are pretty awesome at catching bad stuff - and going into full "shields up" mode when they're irritated!

30 Syys 202258min

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