7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(684)

7MS #259: OFF-TOPIC - Home Robbery Attribution

7MS #259: OFF-TOPIC - Home Robbery Attribution

Warning! Warning! This is an off-topic episode! I try really hard to create valuable weekly content about IT/security. However, sometimes a virtual grenade goes off in my life and prevents me from having the necessary time/resources to get my act together. This has been one of those weeks. :-) So today I'm going off-topic and talking about an alleged burglary of some electronics at my home. And once we identified the culprit, wow...nobody was more surprised than me.

25 Touko 20179min

7MS #258: Speaking at Secure360 - Part 2

7MS #258: Speaking at Secure360 - Part 2

Intro I mentioned last week that I was speaking at the Secure360 conference here in the Twin Cities, and at that time I was preparing a talk called Pentesting 101: No Hoodie Required. I was so nervous that I've basically spent the last week breathing heavily into paper bags and wishing I was on sedatives. But I have good news to report in today's episode, friends! The talk was very well received and the attendees didn't get out torches and pitchforks! #winning! So today's episode (audio below) talks more about the public speaking experiences and highlights some lessons learned: Things I'd do again next time I'd not tempt the demo gods and still pre-record my hacking movies ahead of time. I saw some people do live demos of very technical things and it did not go well for a few of them :-( I would still spend way too many hours cutting together my movies in iMovie so that they followed a good tempo when presented live I would still have a copy of my presentation on two different laptops, 3 USB thumb drives, a cloud copy, and a copy sent to the Secure 360 folks just in case. Backups, backups, backups - am I right? What I'd do differently next time I'd hopefully have the preso done a few days (weeks, even!) ahead of time and practice it in front of colleagues to get some feedback. I'd still have a theme to the presentation, but rather than something specific like Terminator 2, maybe I'd go even more general and pick a movie/character that could appeal even more to the masses. I wouldn't worry so much about having a presentation that "nails it" for everybody. That's just not possible! We're all coming from different backgrounds and skillsets. It's not gonna be a home run for everybody.

18 Touko 201714min

7MS #257: Speaking at Secure360

7MS #257: Speaking at Secure360

The nervous butterflies are chewing up my organs this week. Why? Because I'm speaking at Secure360 next Tuesday and Wednesday. I'm trying to build a presentation that: Appeals to both techie nerds like me, as well as regular human people Strikes a healthy balance between fun and informative So, my outline is roughly as follows: Intros Lets talk about pentesting vs. vulnerability scans Build your own hackin' lab for $500! Good/bad training (CEH vs. OSCP) Lets hack some stuff following a methodology! Tune in today's episode for more...

11 Touko 201711min

7MS #256: AlienVault Certified System Engineer - Part 2

7MS #256: AlienVault Certified System Engineer - Part 2

So a few weeks ago I did an episode about the AlienVault Certified Security Engineer certification, and last Friday I took a stab at the test. I failed. It kicked my butt. Today I'm here to both rant about the unfairness of the test and offer you some study tips so you don't suffer a similar fate. P.S. - you should definitely check out this blog as it's one of the few valuable study guides I could find out there on the Interwebs.

4 Touko 201711min

7MS #255: PwnPro 101

7MS #255: PwnPro 101

I'm kicking the tires on the PwnPro which is an all-in-one wired, wireless and Bluetooth assessment and pentesting tool. Upon getting plugged into a network, it peers with a cloud portal and lets you assess and pentest from the comfort of your jammies back at your house! Oh, and did I mention it runs Kali on the back end? Delicious. Today's episode dives into some of what I've been learning about the PwnPro as I run it through its paces at work and warm it up for our first customer assessment...

27 Huhti 201710min

7MS #254: Bash Bunny

7MS #254: Bash Bunny

I've been working with the Bash Bunny for the past few weeks in preparation for a presentation/demo I'm doing in a few weeks. Today I want to talk about what the Bunny is, the cool things it can do, and some of my favorite payloads. Also, I started thinking about what conversation topics spawn from a demo of the Bunny. Specifically, I want to know how people would defend against the Bunny using AD policies, peripheral controls, etc. Check out the Hak5 thread I started about this, as it has got some great ideas.

20 Huhti 201710min

7MS #253: Desperately Seeking Service Accounts

7MS #253: Desperately Seeking Service Accounts

Find the show notes here!

13 Huhti 20179min

7MS #252: LAPS - Local Administrator Password Solution

7MS #252: LAPS - Local Administrator Password Solution

Show notes are here.

6 Huhti 20178min

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