7MS #467: How to Succeed in Business Without Really Crying - Part 9
7 Minute Security12 Touko 2021

7MS #467: How to Succeed in Business Without Really Crying - Part 9

Hey everybody! I stayed in a hotel for the first time in over a year and boy oh boy...I hope I didn't get COVID from the bedsheets!

Anyhow, on that journey I thought of some things that I think will help your business on the marketing/project management/sales side to be more successful and less annoying. DISCLAIMER: I have no formal training in these areas, but I've been on both sides of the table for a number of years, and I think I'm getting a better idea of what clients do and don't like during the sales process. These things include:

  • Reduce layers of people complexity - don't have 17 of your people on the client intro/pitch call and then ghost them once they actually want to buy something!

  • Keep project management just complicated enough - I like project management tools and spreadsheet task-trackers like Smartsheet but I'm trying to let the client lead as far as how much detail they need when tracking their projects. By default, we create a document with a high level map of project milestones, timelines and key contact information. We update that as often as the client likes.

  • Personalize responses to Web leads - if you have an info@ or sales@ address for your business, I think you should personalize the response you give folks who write in. They wrote you for a reason! Don't just copy/paste some generic "Hey you wanted info about our company so here it is blah blah blah" response, that doesn't make people feel like you give a rip about their needs. Think of something personal to say in the reply. "Oh, I see you're in Minnesota. I'm a big Twins fan!" Something like that. Simple, easy and personal.

  • Don't sign people up for junk without asking - in this episode I give an example of a vendor we looked at (but didn't select) for some services, and the company decided to automatically sign ups up for a bunch of electronic and paper mailings. That's super annoying!

  • Don't stink at LinkedIn - in the last episode of this series, I told you about a guy who (to me) wins LinkedIn and the Internet because he sent me a personalized video LinkedIn invitation - it was awesome! Be more like that guy, and less like the mosquitoes who send invites like "Hi, I noticed you're human and figured we should be LinkedIn BFFs" and then sign you up for a non-stop barrage of sales pitches!

  • Bug people "just enough" - if you've had an awesome scoping call for a potential project and the client has received and reviewed the SOW, stay in touch with them periodically - even if it feels like you're being ghosted.

Jaksot(682)

7MS #10: Information Security for the Whole Family – part 2 (audio)

7MS #10: Information Security for the Whole Family – part 2 (audio)

In this episode I talk more about some infosec-y things I’m doing on the home front to nurture a security culture (if you will) with my wife and kids. Download: Episode 10: Information Security for the Whole Family – part 2 (audio) Show notes: If you have kids and are considering a tablet for them,…

5 Huhti 20147min

7MS #9: Information Security for the Whole Family (audio)

7MS #9: Information Security for the Whole Family (audio)

In this episode I talk about how being an infosec guy has ruined my family’s life (well, not really) Download: Episode 9: Information Security for the Whole Family (audio) Show notes: To keep peace in your household, I’d recommend making sweeping network changes when your family members aren’t around (i.e. changing the wifi password :-)…

29 Maalis 20147min

7MS #8: CISSP – Is That the Cert for Me? (audio)

7MS #8: CISSP – Is That the Cert for Me? (audio)

In this episode I talk about my experience prepping for the CISSP exam. Download: Episode 8: CISSP – Is That the Cert for Me? (audio) Show notes: I used this book as my primary study tool. It comes with a whole slew of companion materials like a pre-assessment test, flashcards and 3 full practice exams.…

22 Maalis 20147min

7MS #7: External Vulnerabilities that Byte (audio)

7MS #7: External Vulnerabilities that Byte (audio)

Episode lucky #7!!! In this episode I talk about external network vulnerabilities that we see in many of our assessments – some of which are pretty easy to clear up. Download: Episode 7: External Vulnerabilities that Byte (audio) Show notes: RC4 – a risk that we find just about anywhere SSL is used, but in…

15 Maalis 20147min

7MS #6: Fun Firewall Rules – part 2 (audio)

7MS #6: Fun Firewall Rules – part 2 (audio)

In this episode I continue talking about some basic firewall rules that many organizations don’t have in place. Download: Episode 6: Fun Firewall Rules – part 2 (audio) Show notes: Limit outbound DNS requests to just the ISP servers (or whatever external servers you use). Anytime a firewall rule is changed, perform a vulnerability scan…

8 Maalis 20147min

7MS #5: Fun Firewall Rules – part 1 (audio)

7MS #5: Fun Firewall Rules – part 1 (audio)

In this episode I talk about some basic firewall rules that many organizations don’t have in place. Download: Episode 5: Fun Firewall Rules – part 1 (audio) Show notes: Block outbound port TCP 25 for all devices except your mail server(s). If you use a third party mail filter like Postini or Securence, ensure that…

1 Maalis 20147min

7MS #4: Patch Strategies: Part Deux (audio)

7MS #4: Patch Strategies: Part Deux (audio)

In this episode I continue talking about some dos and donts of patch strategies – this time talking about enterprise level gear. Download: Episode 4: Patch Strategies: Part Deux (audio) Show notes: There are often two trains of thought in regards to enterprise gear patching (like routers, switches, firewalls). 1. If it ain’t broke, don’t…

22 Helmi 20146min

7MS #3: Patch Strategies: Part 1 (audio)

7MS #3: Patch Strategies: Part 1 (audio)

In this episode I talk about some trends (and problems) we’re seeing on the patching front – specifically OS and third-party apps. Download: Episode 3: Patch Strategies: Part 1 (audio) Show notes: Most organizations have the Microsoft side of the house patched well – but the third party apps (Java/Flash/Reader/etc.)? Not so much…but that’s just…

13 Helmi 20147min

Suosittua kategoriassa Politiikka ja uutiset

rss-podme-livebox
ootsa-kuullut-tasta-2
aikalisa
otetaan-yhdet
politiikan-puskaradio
rss-vaalirankkurit-podcast
et-sa-noin-voi-sanoo-esittaa
rikosmyytit
aihe
rss-mina-ukkola
the-ulkopolitist
rss-hyvaa-huomenta-bryssel
rss-raha-talous-ja-politiikka
rss-kyselytunti
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-kalevi-sorsa-saation-podcast
rss-suoraan-asiaan
rss-kaikki-paskaksi-ystavat
rss-kaikki-uusiksi
rss-tyolinjalla-pekka-sauri