Beyond the Noise - the PRWeek podcast8 Helmi 2023

Rob Mayhew: 'TikTok brought the joy back into influencer marketing' - PRWeek podcast

Joining Rob Mayhew and Imogen Coles in the discussion is Gordon Glenister, global head of influencer marketing for the Branded Content Marketing Association. The BCMA worked with PRWeek on the recent in-depth look at the key trends in influencer marketing from a PR perspective.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, listen in the browser above or on your favourite platform.

The podcast begins with an insightful and entertaining look at how Mayhew and Coles combine their agency ‘day jobs’ with being social media creators themselves.

Mayhew has grown a big following among the marcomms community through his short TikTok videos gently mocking the minutiae of industry life. Coles, who was recently promoted to UK influence lead at Ogilvy UK, has 162k followers on her Instagram account oneslowsunday.

This week’s lively discussion looks at what clients want from influencers; payment and closing influencer pay gaps; the growth of b2b influencers; and whether to involve social media stars from the start of the creative process.

The guests discuss which platforms are becoming more important, with the rise of TikTok and LinkedIn examined alongside the status of Instagram and post-Musk-takeover Twitter. The future of livestreaming, OnlyFans, AI platforms such as ChatGPT and ‘virtual influencers’ are also put under the microscope – as is PR’s role in influencer marketing.

Elsewhere, the guests predict how influencer marketing might evolve in 2023 and beyond.

Asking the questions this week are regular host Frankie Oliver, the founder of PR agency New Society, and John Harrington, editor of PRWeek UK.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

The Romans: how to ‘get big without getting boring’

The Romans’ chief executive, Joe Mackay-Sinclair, discusses the past, present and future of the fast-growing agency on PRWeek’s latest podcast episode.Mackay-Sinclair joins PRWeek UK editor John Harri...

8 Loka 33min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to ...

2 Loka 28min

How to pitch to clients: Ministry of Justice

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.Beyond the Noise looks...

1 Loka 39min

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and our...

23 Syys 32min

VCCP Roar bosses: how to manage a PR agency merger

How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and...

18 Syys 33min

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI’s comms boss, and the chief of the agency handling the travel firm’s GEO, are the guests on this week’s Beyond the Noise podcast.Amy Dowling, head of communications at TUI; and Kerry Parkin, found...

10 Syys 33min

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Syys 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Elo 56min