Are we at the ‘tipping point’ for purpose-led campaigns? Cannes PR Lions president hopes so

Are we at the ‘tipping point’ for purpose-led campaigns? Cannes PR Lions president hopes so

Speaking on PRWeek's Beyond The Noise podcast, Jo-ann Robertson, CEO global markets at Ketchum and this year’s PR Lions jury president at Cannes Lions, says she hopes that brand communications is reaching “a tipping point” where not every lauded campaign needs a social cause or purpose.


Joined by regular hosts PRWeek editor-in-chief, Danny Rogers and founder of New Society, Frankie Oliver, Robertson talks about the state of creativity in the PR industry generally, whether PR agencies need to learn from advertising agencies, the impact of diversity on effective campaigning and whether AI will have an impact on this year’s winners at Cannes.

Hosted on Acast. See acast.com/privacy for more information.

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The Romans: how to ‘get big without getting boring’

The Romans: how to ‘get big without getting boring’

The Romans’ chief executive, Joe Mackay-Sinclair, discusses the past, present and future of the fast-growing agency on PRWeek’s latest podcast episode.Mackay-Sinclair joins PRWeek UK editor John Harri...

8 Loka 33min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to ...

2 Loka 28min

How to pitch to clients: Ministry of Justice

How to pitch to clients: Ministry of Justice

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.Beyond the Noise looks...

1 Loka 39min

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and our...

23 Syys 32min

VCCP Roar bosses: how to manage a PR agency merger

VCCP Roar bosses: how to manage a PR agency merger

How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and...

18 Syys 33min

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI’s comms boss, and the chief of the agency handling the travel firm’s GEO, are the guests on this week’s Beyond the Noise podcast.Amy Dowling, head of communications at TUI; and Kerry Parkin, found...

10 Syys 33min

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Syys 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Elo 56min

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