'PR undergrad courses are over, radical thinking is needed' - PRWeek podcast

'PR undergrad courses are over, radical thinking is needed' - PRWeek podcast

Our guest this week is Richard Bailey, who just stepped down as senior lecturer in PR at Leeds Beckett University, where he first started teaching in 2003.

Bailey is also co-author of a new report by the PR Academy that paints a bleak picture of undergrad PR courses. There is now one solitary university offering a single honours bachelor of arts degree in PR - two decades ago, there were 20.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK editor John Harrington and news editor Siobhan Holt, Bailey examines at how the BA syllabuses have changed over the years and offers some explanations as to why the number of PR undergraduate courses has dwindled.

These includes issues around fees, alternative ways to get into the sector, and wider concerns around a lack of understanding about the industry.

Bailey looks at how PR employers view BA PR degrees and discusses the continued strength of MA courses, and of journalism degrees in the UK. He also discusses how the types of people taking the courses has changed.

Bailey ends by offering predictions of what might be to come.

PRWeek will be looking at PR academic courses from the point of view of younger practitioners in a future episode of Beyond the Noise.

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(276)

The Romans: how to ‘get big without getting boring’

The Romans: how to ‘get big without getting boring’

The Romans’ chief executive, Joe Mackay-Sinclair, discusses the past, present and future of the fast-growing agency on PRWeek’s latest podcast episode.Mackay-Sinclair joins PRWeek UK editor John Harri...

8 Loka 33min

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

Tim Peake: "Put a human and our best robot with AI on Mars today... and a human will still do more."

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to ...

2 Loka 28min

How to pitch to clients: Ministry of Justice

How to pitch to clients: Ministry of Justice

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.Beyond the Noise looks...

1 Loka 39min

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

‘I lied about a car crash after a client bailed on a press briefing - am I the PR a***hole?’

PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and our...

23 Syys 32min

VCCP Roar bosses: how to manage a PR agency merger

VCCP Roar bosses: how to manage a PR agency merger

How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and...

18 Syys 33min

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI and The Remarkables: ‘Don’t overcomplicate GEO’

TUI’s comms boss, and the chief of the agency handling the travel firm’s GEO, are the guests on this week’s Beyond the Noise podcast.Amy Dowling, head of communications at TUI; and Kerry Parkin, found...

10 Syys 33min

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Syys 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Elo 56min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
rss-rahapodi
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-rahamania
rss-karon-grilli
sijoituspodi
rss-hereilla
oppimisen-psykologia
rss-elama-jota-rakastat
hyva-paha-johtaminen
rss-startup-ministerio
rss-kahavia-ja-markkinointia-podcast
rss-porssipuhetta
rss-lahtijat
rss-paasipodi
inderespodi