Brand Growth Heroes23 Loka 2023

Ep66 How COOK Grew to £130M With NO External Investment

COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!

Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniques that a good cook would use at home in order

Here are the top 5 things you'll learn :

COOK started with just 1 store in 2006, and now has over 1600 employees and a turnover of £130M...yet is still 100% privately owned!
How COOK's core brand promise is the driving force behind their success
How the company's RAW TALENT program strives to help people rebuild their lives and contribute positively to society
Why Ed advises believes you have to measure your company culture
How building a business for the long term can give you the freedom to make decisions that can lead to better outcomes for society as a whole

A favour! Could you #Payitforward?
I really hope that you enjoyed this episode & that it has helped you in some way!
If so, would you take 3 mins to click FOLLOW on your podcast app, as well as leave a review?
This small gift from you has a big impact on me ... and on MY business.
Thank you 🙏

Don't miss your favourite brands talk about how they grew their inspirational businesses!
Click the Follow button beside Brand Growth Heroes on your podcast app

Follow Brand Growth Heroes here on Instagram, Tiktok, Linkedin

Become part of the Brand Growth Heroes community!
Sign up here for news and information on Brand Growth Heroes Accelerator Programme

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(134)

Grubby D2C Plant-Based Meals | From Almost Failing to Scaling Profitably

Grubby - the award-winning plant-based meal kits and ready meals delivered to your door - went from a £23M valuation and rapid growth TO around 140 VC rejections, losses of more than £1m in a year a...

29 Syys 51min

Denzel’s | Brand & Emotion is Build a £213M Opportunity in the Pet Category

Most pet brands sell function. Denzel’s Dog Treats built its challenger brand around something very different: Happiness!! In this conversation, I speak with founders James and Nathan about how they s...

15 Syys 44min

Aduna Superfoods: Building The Supplements Category 3.0

Many of you founders working with niche ingredients out there might have struggled with this question: How do you build a new category when consumers don’t yet understand the ingredient, retailers don...

2 Syys 41min

How Merchant Gourmet Doubled Sales from £15M to £30M in just 4 years

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet wa...

18 Elo 48min

How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)

How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation w...

5 Elo 32min

Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson

How should co-founders divide equity - and what happens to those shares if one person leaves?In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we unpack the ownership d...

21 Heinä 29min

Here We Flo | Building a £10M Period Care Challenger Brand

Tampons in an Ice Cream TubIn this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, the organic, sustainable period care brand turning one of the...

7 Heinä 39min

Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills

We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applic...

23 Kesä 37min