259 | Strategy In Experiential Design (W/ Paula Murray)

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in Scotland.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

Have you ever wondered how top-tier brands like Pernod Ricard, Bombay Sapphire, and Martini create such memorable experiences for their audience?

Well, it's all about blending strategic thinking with the art of experiential design. Trust me, it's not rocket science, but it's close! 😉

In this conversation with Paula, a Brand Master Academy Graduate, we unravel the secrets behind her agency's success in transforming mundane spaces into awe-inspiring brand experiences.

Supertonic, a multi-award-winning design agency, is a powerhouse of experience creators, brand builders, and community makers who take the concept of experiential design to a whole new level.

We also discuss how Paula stumbled upon Brand Master Academy in her quest to expand her agency's services and shift the focus towards strategy and brand thinking. And guess what?

It doesn't matter if you're a copywriter, marketer, identity designer, or experiential designer, all roads lead back to brand strategy. It's all about asking the deep, probing questions that shape the right brand perceptions.

You might be thinking, "But how does this all come together?" Well, my friend, that's what this episode is all about!

This enlightening episode with Paula Murray provides valuable insights into strategic experiential design and its role in shaping unforgettable brand experiences.

Remember, whether you're a copywriter, marketer, identity designer, or experiential designer, it all comes back to brand strategy. So, tune in and learn from the expert herself, and who knows, you might just be the next big thing in experiential design!

For more brand strategy resources and downloads visit https://brandmasteracademy.com/