Health Affairs This Week19 Maalis 2021

In addressing vaccine hesitancy, how the message is delivered matters

This episode is brought to you by Semafor Healthcare.

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As the COVID-19 vaccine rollout continues, some are hesitant to receive the shot if and when their number is called. It's upon the government and health care industry to connect targeted messaging and information to groups of individuals expressing hesitancy through trusted resources.

On today's episode of Health Affairs This Week, Leslie Erdelack and Rob Lott note that, when it comes to health and wellbeing, people may not respond to politicians but they do listen to their doctors.

Vaccine hesitancy has COVID-19 herd immunity implications so this messaging is critical as we fight the COVID-19 global pandemic.

Listen to Leslie Erdelack and Rob Lott discuss vaccine hesitancy, explain what it is, and how health care professionals can leverage social proof to help inform decisions regarding vaccine hesitancy.

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