#47: Lia Haberman on Successful Influencer + Brand Partnerships
#BTSPodcast26 Joulu 2020

#47: Lia Haberman on Successful Influencer + Brand Partnerships

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & Beachbody. In her class she teaches influencers how to best monetize their work, work with brands, and how to advocate for themselves. In her consulting work, she teaches brands how to work with influencers. We talk about about she's reading (links below) & her approach to successful influencer x brand partnerships.

Lia's reading list:

The Lean Startup: https://bookshop.org/a/9735/9780307887894

Follow Lia:

https://twitter.com/liahaberman

https://www.linkedin.com/in/liahaberman/

Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast.

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Music on #BTSPodcast is by Ben Bethurum: soundcloud.com/bethurum


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#1: Serial Entrepreneur, Karen Okonkwo, co-founder of TONL

#1: Serial Entrepreneur, Karen Okonkwo, co-founder of TONL

Karen Okonkwo shares the "behind the scenes" of juggling TONL with her other business ventures. Karen is a Nigerian-American social entrepreneur owning various companies in the event planning and online business realm. TONL seeks to transform the idea of stock photography by displaying images of diverse people and their stories around the world. Follow Karen on social: Twitter: twitter.com/karenokonkwo Instagram: instagram.com/karenokonkwo Check out her great content series #KarensThoughts, share your favorite quotes using #KarensThoughts and #BTSPodcast. Follow TONL Instagram: instagram.com/tonl Twitter: twitter.com/tonl #BTSPodcast is hosted by Lynae Cook and aims to explore "behind-the-scenes" of final products. You can subscribe to my newsletter #askamillennial for creative inspirations, tech-explanations, and more. Follow Lynae Instagram: instagram.com/lynaecook Twitter: twitter.com/lynaecook Use LCOOK61 to save on your HotelTonight booking, and LZLRZ to save on Soothe (in-home massages.) #BTSPodcast explores what goes on "behind the scenes" of what we know as finished products. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support

3 Joulu 201850min

#BTSPodcast (Trailer)

#BTSPodcast (Trailer)

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2 Joulu 201836s

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