#25: Social strategist Corey Kindberg on EQ, quality community management, & agency life
Corey Kindberg is a senior strategist at R/GA and was the voice behind the viral & admirable AXE tweets during PRIDE. We discuss strategy, the importance and value of good community managers, agency life, Twitter, organizational tips, and who we love to follow for trends & insights. Previous client work of Corey's includes AXE, Ajinomoto, TJ Maxx, eBay, Samsung, Campbells (V8), Martha Stewart Living, & The Cut. Hear the rest of the strategy episodes & more strategy-relevant podcast episodes in this Breaker playlist: https://www.breaker.audio/u/lynaecook/p/321381 References: AXE "is it ok for guys?" ad: https://youtu.be/0WySfa7x5q0 AXE Pride Tweets via Buzzfeed: https://bzfd.it/2BlzhqV Amy Brown on Twitter: @arb Alexis Wilson on Twitter: @blacksassydiva Taylor Loren of Later on Twitter: @taylrn Taylor Lorenz on Twitter: @taylorlorenz PornHub Insights: https://www.pornhub.com/insights/ Follow Corey on social https://twitter.com/coreykindberg https://www.linkedin.com/in/corey-kindberg/ Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions! https://www.facebook.com/groups/1720173561544455/ instagram.com/btsthepodcast twitter.com/btsthepodcast facebook.com/btsthepodcast https://www.linkedin.com/company/19055475/ Follow Lynae Cook instagram.com/lynaecook twitter.com/lynaecook linkedin.com/in/lynaecook To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142 --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
21 Loka 20191h 21min
#24: Urban farmer & horticulturist Amber Tamm on the importance of ethical farming & what to ask at your local farmer's market
Amber Tamm is a farmer and horticulturist based in New York. She’s worked as a migrant farmer, the better part of her work experience has been agriculture but in the last 4 years she has come to gain experience and knowledge in cannabis, farm education, permaculture, tropical agriculture, agroforestry, urban farming, floral arrangements and the healing powers of the Earth. Some of my favorite quotes from our conversation: On how mainstream American culture largely does not respect farming: “Only in America will people tell you to stop farming.” On top soil: “I’m not saying anything different than what anyone else is saying. I’m not going to put it in scientific terms or fancy it up: top soil has been here and it was here. It was 12 feet under us, and it is now maybe 2 inches. It’s what holds the roots together and what holds the water, it’s everything that you need to have good produce.” The complexity of agriculture and farmer's economic reality in the U.S.: “Farmers are being told to grow surpluses intentionally to be sent to third world countries which destroys their agriculture economy itself, because they’ll get it cheaper from America. It’s more expensive for them to grow their own grain or their own vegetables bc they get it cheaper from america. Meanwhile the person who’s selling the produce from America is not being paid very well, and is actually being underpaid.” On mentally processing climate change: “I’ve been prepped for this because I already lost my mom. I went through my levels of hopelessness in my farming across the US.” Amber's recos to explore: GrowNYC: https://www.grownyc.org/ Brooklyn Grange Farm: https://www.brooklyngrangefarm.com/ Project Eats: http://projecteats.org/ Harlem Grown: http://www.harlemgrown.org/ Content recos: Jeff Bridges "A Place at the Table" https://amzn.to/31t2QkI The True Cost: https://amzn.to/2Mrdd4t Find & follow Amber Tamm on the internet https://www.instagram.com/ambertamm/ https://twitter.com/ambertamm/ http://ambertamm.com/ Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions! https://www.facebook.com/groups/1720173561544455/ instagram.com/btsthepodcast twitter.com/btsthepodcast facebook.com/btsthepodcast https://www.linkedin.com/company/19055475/ Follow Lynae Cook instagram.com/lynaecook twitter.com/lynaecook To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142 --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
18 Loka 20191h 21min
#23: Cosmologist, author, & father: Dr. Brian Keating on research, parenting, & writing "Losing the Nobel Prize"
Dr. Brian Keating is a cosmologist, Chancellor’s Professor of Physics at UCSD, author of "Losing the Noble Prize: A Story of Cosmology, Ambition, and the Perils of Science's Highest Honor." We took a break from San Diego Comic Con to record at UCSD, where we dove in to funding research, peer reviews, flaws in the current system of how we recognize achievement, his work as a professor, involvement with comic con, the Arthur C. Clark Foundation podcast he hosts, and how he does all of this while maintaining his marriage and relationship with their kids. Brian also taught me why nickels have ridges and pennies do not. Buy Brian's book "Losing the Nobel Prize" https://amzn.to/323wjTb We also mention Ray Dalio's "Principles" which I highly recommend: https://amzn.to/2M5eY5X, as Brian mentions, it's about 500 pages too long. If you'd like the abbreviated version, here's a book that condenses the material in to a summary: https://amzn.to/31IhlCa Find & follow Brian: https://twitter.com/DrBrianKeating https://www.instagram.com/DrBrianKeating/ https://www.linkedin.com/in/drbriankeating/ Subscribe to Brian's mailing list (just one email/quarter): http://briankeating.com/mailing_list.php Find & follow #BTSPodcast & join our FB Group to connect w/ other listeners & submit questions! https://www.facebook.com/groups/1720173561544455/ instagram.com/btsthepodcast twitter.com/btsthepodcast facebook.com/btsthepodcast https://www.linkedin.com/company/19055475/ Follow Lynae Cook instagram.com/lynaecook twitter.com/lynaecook To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142 --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
21 Syys 20191h 19min
#22: Ryan Lewis (my therapist) on mental health, insurance, & the business of therapy, because "therapists are people too"
Licensed mental health counselor & pschyotherapist Ryan Lewis, i.e. my therapist joined me on #BTSPodcast. He’s so great and I appreciate him so much which is why I asked him to be on. We discuss the emotional toll of his work, how he fell in to counseling/therapy, learned to set healthy boundaries for himself, selecting a counseling program, making a living as a therapist… including everyone’s favorite subject: insurance! Ryan is a Seattle University alum, and I really appreciate him sharing the business side of therapy and his own journey. Ryan Lewis is a Seattle-based counselor who prioritizes helping patients internalize their optimal values and innate strengths to empower and enable them to live the life they desire and deserve. He’s also… my therapist! He takes an integrative and holistic approach to his work with patients, and he’s been incredibly helpful to me. Find Ryan on Insight Timer: https://insighttimer.com/ryanlewiscounseling Here’s his Psychology Today profile: https://www.psychologytoday.com/us/therapists/ryan-a-lewis-seattle-wa/70418 Recommended reading from Ryan: Atomic Habits: https://amzn.to/2NlWUr8 Follow #BTSPodcast instagram.com/btsthepodcast twitter.com/btsthepodcast facebook.com/btsthepodcast Follow Lynae Cook instagram.com/lynaecook twitter.com/lynaecook To support this podcast, use my promo codes for some of my favorite services: Hotel Tonight - LCOOK61; SOOTHE (in-home massages) - LZLRZ; Breather rooms (for meetings, off-sites, recording your own podcast): LYNAE, and get your groceries delivered with Instacart: LCOOK5142 --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
16 Syys 20191h 33min
#21: April Pride of Van der Pop & OF LIKE MINDS on shifting business models, embracing change, & the importance of inclusion & equity in cannabis
Van der Pop started as a cannabis accessories company, with beautifully-designed accessories made specifically for women. Over time, founder April Pride saw a need for education with her customers and pivoted to women-focused cannabis education. As Van der pop grew, eventually being acquired by Tokyo Smoke, which was later acquired by Canopy Growth, April’s role changed quite a bit. We discuss how she grappled with handing over the reigns and embracing her new role. April’s new company, OF LIKE MINDS is a marketing platform for cannabis brands, and will be launching a podcast in Fall 2019 (link soon to follow). She shares how she's talked to her kids about working in cannabis, the importance of advocating for equity in the cannabis industry, and learnings around launching a product and selling a business. Follow April Pride instagram.com/aprilpride twitter.com/aprilpride aprilpride.com A link to the book we discussed Michael Pollan’s “How to Change Your Mind: What the New Science of Psychedelics Teaches Us About Consciousness, Dying, Addition, Depression, and Transcendence" https://amzn.to/2Za2wXb Follow #BTSPodcast: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook Group: https://www.facebook.com/groups/1720173561544455/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Support this podcast by becoming a monthly supporter at anchor.fm/btspodcast/support or use promo code LZLRZ to save on an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, save on your first grocery delivery with InstaCart: LCOOK5142, or use LYNAE to save on a Breather room. Subscribe for my newsletter, #askamillennial at bit.ly/askamillennial. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
29 Elo 20191h 57min
#20: Curator, educator, entrepreneur, Erika Dalya Massaquoi on being a hybrid, advocacy, & ethics in the garment industry
Erika Dalya Massaquoi is a curator, educator, and entrepreneur. Erika’s curatorial work includes shows for the Frye Art Museum, the Seattle Art Museum, the Massachusetts Institute of Technology (MIT) List Visual Arts Center, and the Studio Museum in Harlem. She has held curatorial positions at the Whitney Museum of American Art and the Museum of the Moving Image. She has taught new media, cinema, and contemporary art classes at Yale University, New York University, and The New School for Social Research. She also served as the Assistant Dean of the School of Art & Design at The Fashion Institute of Technology (FiT). Erika and I discuss the benefits of growing up in the warmth of an uplifting community where her creative interests were met with encouragement, black was beautiful, her experiences being told she’s “over qualified” for positions, and how she and her husband navigate family time in conjunction with their careers. Erika shares how she’s become more open to sharing her experience and her story, parenting, moving across the country, adjusting to new environments. Follow Erika Dalya Massaquoi & The Oula Company https://www.instagram.com/erikadalya/ https://twitter.com/erikadalya https://www.instagram.com/theoulacompany/ https://www.facebook.com/theoulacompany/ https://twitter.com/theoulacompany http://erikadalyamassaquoi.com/ Links referenced in this episode: More on Claire Partington’s Taking Tea at SAM: http://seattleartmuseum.org/visit/calendar/events?EventId=63663, https://youtu.be/bSnTkA8nc10 Rinny "Riot" Perkins' “Bad Bitch on Anti Depressants” for #MentalHealthAwareness month: https://www.instagram.com/p/BxBZ9gbll_7/ "Disguise" https://www.seattleartmuseum.org/Documents/Disguise%20Educator%20Resource%20List.pdf, https://www.artsy.net/show/seattle-art-museum-disguise-masks-and-global-african-art Follow #BTSPodcast: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook Group: https://www.facebook.com/groups/1720173561544455/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Ways to support via promo code: HotelTonight: LCOOK61, Soothe: LZLRZ, Breather: LYNAE, InstaCart: LCOOK5142 --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
14 Elo 20192h 13min
#19: Funeral home director, Amy Cunningham, on her work, mortuary school, & condolence letters
“I never say ‘I’m sorry for your loss.’ All I say, as a funeral home director, is ‘I am here for you.’” Amy Cunningham shares the details surrounding her training and work as a funeral home director in the latest episode of #BTSPodcast, hosted by Lynae Cook. Amy Cunningham is progressive funeral home owner, licensed director and celebrant who collaborates with New York City families to help them create the best funerals and memorial services possible. She specializes in green burials in cemeteries certified by the Green Burial Council, simple burials within the NYC- Metropolitan area, home funerals, cremation services at Green-Wood Cemetery's gorgeous crematory chapels as well as memorial events of all sorts. When not out directing funerals, Amy writes a blog with funeral celebrant Kateyanne Unullisi called "The Inspired Funeral" for consumers, clergy, home funeral guides, celebrants and bereavement therapists working to enrich end-of-life experiences. Find & follow Amy online: Twitter: https://twitter.com/BrooklynFuneral Instagram: https://www.instagram.com/fittingtributefunerals/ Fitting Tribute Funerals Website: http://www.fittingtributefunerals.com/ Fitting Tribute Funeral Services Facebook: https://www.facebook.com/fittingtribute.nyc/ The Inspired Funeral blog: https://theinspiredfuneral.com/ Facebook: https://www.facebook.com/Theinspiredfuneralcom/ Melissa Rice's article in the New Yorker, "How to Write a Condolence Letter" http://bit.ly/2KIzTNO TED Talk “Why I train grandmothers to treat depression” http://bit.ly/2XcLCLj NPR’s “The Arctic Suicides” piece on the contagion effect on All Things Considered by Rebecca Hersher: https://n.pr/2xhrubv NPR Staff’s follow-up article on “The Arctic Suicides,” https://n.pr/2xl4Hvk Follow #BTSPodcast and share what you learned and what you’d like to learn: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial Follow host Lynae Cook Twitter: https://twitter.com/lynaecook Instagram: https://www.instagram.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
28 Kesä 20191h 26min
#18: AnalogFolk Strategy Director, Megan Murray, on her evolution as a strategist, burnout, & the conversations we should be having
Megan Murray leads the strategy group for the US at AnalogFolk, which is an independent creative agency. She’s the former Director of Marketing at Oiselle, and we met several years ago working together at Possible. We discuss advertising-specific topics such as creative briefs, agency structure, the most important conversations to have with clients, flaws in studies and research, the impact of ephemeral content on society, her appreciation for Mark Pollard, & strategist-specific discussions so much more. We also get in to more personal topics, such as how her parents’ approach to teaching lessons has shaped her outlook on life, we discuss burnout (she’s one to definitely run herself in to the ground) and how she’s working on preventing burnout. I’ve pulled one of my favorite quotes from Megan, to give prospective listeners a taste of the conversation, because this particular quote is a slice that representers so well why I love talking to her about strategy and her approach: “When I started to get a lot better at my job is when I started to respect that curiosity & an appropriate suspicion of your own knowledge is the best way to practice your craft… The second I started to loosen my grip on my own concept of what rightness is, is when I started to do some interesting work. I was also much more exploratory with my own job. Looking at business books is a very narrow way of exploring what our practice actually is, which is creativity & design” You can find Megan on social media, links are below: Twitter: https://twitter.com/meganmurray360 LinkedIn: https://www.linkedin.com/in/meganmurray360/ Website: http://www.meganmurray.info/ We mentioned For Days, read more about them on Bustle: http://bit.ly/2ZEQIwA Follow #BTSPodcast and share what you learned and what you’d like to learn: Twitter: https://twitter.com/btsthepodcast Instagram: https://www.instagram.com/btsthepodcast/ Facebook: https://www.facebook.com/btsthepodcast/ LinkedIn: https://www.linkedin.com/company/19055475/ Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial Follow host Lynae Cook Twitter: https://twitter.com/lynaecook Instagram: https://www.instagram.com/lynaecook/ Facebook: https://www.facebook.com/lynaecook LinkedIn: https://www.linkedin.com/in/lynaecook/ Support #BTSPodcast via VenMo: @lynae-cook, or use code LZLRZ for an in-home massage with Soothe, LCOOK61 to save on your first HotelTonight booking, LYNAE to save on a Breather room, or LCOOK5142 to save on your first grocery delivery with InstaCart. --- Support this podcast: https://podcasters.spotify.com/pod/show/btspodcast/support
23 Kesä 20191h 53min
