S1 E12: The Brian Heckert Episode
10x Podcast26 Loka 2017

S1 E12: The Brian Heckert Episode

We’re excited to be releasing the Brian Heckert Episode! Today: · Brian goes into how he built his business over the years as well as the importance of study groups that he's been in as a way to grow his business and meet other great people. He also talks a good bit about the idea of creating value for clients in a way that's unique and different. · Brian talks about something he calls the Apple strategy. The A is for active management, the P is for passive, the second P is for protective, and then the L and E are for legacy. Great conversation around that. · Brian talks about the process of acquiring other businesses, going back over 17 years. · Brian also talks about how he balanced being on the executive committee and growing his business. One of the key things that he talked about here was basically that he has been able to eliminate a lot of time that wasn't productive by using technology, so he's not doing as much face-to-face. The other thing is that he said you can get back a lot of time by figuring out what your time is actually best spent doing as opposed to just more somewhat randomly doing things. · Brian talked later about this idea of a book club, where he's reading about one book a week and getting a lot of great content there. · Brian shares his core strategy, which builds on the Apple strategy and the basket approach for income, which also builds on the Apple strategy, as well as his book, 401(k)nowhow: An Insider’s Guide to Retirement Plan Options. That's the book available on Amazon. · Brian talks about the future for all of us and how bright it is. He recommends the books The Fourth Turning by Neil Howe & William Strauss, Start with Why by Simon Sinek, and Influence by Robert Cialdini.

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S1 E2: The Derryn Shrosbree Episode

S1 E2: The Derryn Shrosbree Episode

- Derryn talks about how his approach is different. Essentially he invests a third of a client's money in what he calls the sured assets, which is participating life insurance. Another third in managed assets, and the final third in real estate. - Derryn talks about how he and his team have invested in figuring out ways to get the real estate for people. They do it all in-house, including helping people buy condos for their kids that they rent out. Derryn and his team find the renters, they get people in these condos so that 20 something years later, when the client's kid is ready, he or she has a place to go. The point is, getting people an early start. That's the mindset and the philosophy. - Derryn shares his mindset, the kinds of clients that he's looking for, and how everything is based on a scorecard. - Derryn talks about some of his specific language around helping people see the value of permanent insurance and how it's different than what they thought in terms of how to use it, etc. Very interesting conversation around that and how having safer money helps clients think differently about everything else that they have. He shared a lot of really thoughtful points about mindset and the importance of it, and how to make every step of the business line up with having the right mind set. - Derryn talks about how important it is today for if you want to be a client of his firm, you must have the right mindset and you must fill out a scorecard first. We had a really good, interesting conversation about that. Derryn shared that he's increased his revenue 10 times every quarter since he started with Strategic Coach three years ago. We had a great conversation on the impact of Strategic Coach and specifically the 10X Program coached by Dan Sullivan. We talked about how it is different than what people are accustom to seeing, hearing, and thinking about. Find out if you're a 10x Advisor! Take the scorecard - http://www.knowyourscore.coach/scorecards/c2e0c124396db336be1616ae03ed2357/surveys

12 Touko 201755min

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