Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Jaksot(762)

The Mind of an Architect

The Mind of an Architect

In the late 1950s, the Institute of Personality Assessment and Research embarked on a mission to study the personalities of particularly creative scientists and artists. Researchers established categories, grouping analytical creatives together (including scientists and mathematicians) as well as artistic … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Heinä 201621min

Unpleasant Design

Unpleasant Design

Benches in parks, train stations, bus shelters and other public places are meant to offer seating, but only for a limited duration. Many elements of such seats are subtly or overtly restrictive. Arm rests, for instance, indeed provide spaces to rest arms, but they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Heinä 201613min

Remembering Stonewall

Remembering Stonewall

It started with a place called the Stonewall Inn. Gay bars had been raided by police for decades. Gay, lesbian, bisexual, and transgender people had been routinely arrested and subjected to harassment and beatings by the people who were meant … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Kesä 201626min

Home on Lagrange

Home on Lagrange

In 1968, an Italian industrialist and a Scottish scientist started a club to address what they considered to be humankind’s greatest problems—issues like pollution, resource scarcity, and overpopulation. Meeting in Rome, Italy, the group came to be known as the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Kesä 201626min

The Blazer Experiment

The Blazer Experiment

In 1968, the police department in Menlo Park, California hired a new police chief. His name was Victor Cizanckas and his main goal was to reform the department, which had a strained relationship with the community at the time. Cizanckas … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Kesä 201621min

H-Day

H-Day

September 3rd, 1967, also known as H-Day, is etched in the collective memory of Sweden. That morning, millions of Swedes switched from driving on the left side of the road to driving on the right. The changeover was an unprecedented … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Kesä 201615min

Holdout (Repeat)

Holdout (Repeat)

Around 2005, a Seattle neighborhood called Ballard started to see unprecedented growth. Condominiums and apartment buildings were sprouting up all over the community which had once been mostly single family homes and small businesses. Around this time, developers offered a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31 Touko 201616min

Loud and Clear

Loud and Clear

Sub Pop Records has signed some of the most famous and influential indie bands of the last 30 years, including Nirvana, Sleater-Kinney, The Postal Service, and Beach House. Over time, the stars and hits have changed and the formats have … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Touko 201618min

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