Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Jaksot(762)

Flying Food

Flying Food

The last hundred years or so of food advertising have been shaped by this one simple fact: real food usually looks pretty unappetizing on camera. It’s static and boring to look at, and it tends to wilt under the glare … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Maalis 201614min

The SoHo Effect

The SoHo Effect

In San Francisco, the area South of Market Street is called SoMa. The part of town North of the Panhandle is known as NoPa. Around the intersection of North Oakland, Berkeley and Emeryville, real estate brokers are pitching properties as part … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Maalis 201617min

The Giftschrank

The Giftschrank

Centuries ago, Germany came up with a way to keep books that contained “dangerous” information without releasing them to the general public: The Giftschrank. The word, a combination of “poison” and “cabinet,” has a variety of meanings in different contexts. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Maalis 201618min

Mojave Phone Booth

Mojave Phone Booth

Situated in the middle of the Mojave desert, over a dozen miles from the nearest pavement, a lone phone booth sat along a dirt road, just waiting to become an international sensation. Mojave Phone Booth 760-733-9969 The piece was produced by … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Maalis 201618min

Video- The Norman Door with Vox

Video- The Norman Door with Vox

There is an epidemic of terrible doors in the world. But when Don Norman got frustrated with them, he ended up changing the way people everywhere think about design. Video by Joe Posner of Vox, featuring Roman Mars of 99% … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Helmi 20165min

The Green Book

The Green Book

The middle of the 20th Century was a golden age for road travel in the United States. Cars had become cheap and spacious enough to carry families comfortably for hundreds of miles. The Interstate Highway System had started to connect … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Helmi 201619min

Miss Manhattan

Miss Manhattan

All around the country, there stands a figure so much a part of historical architecture and urban landscapes that she is rarely noticed. She has gone by many names, from Star Maiden to Priestess of Culture, Spirit of Life to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Helmi 201616min

The Yin and Yang of Basketball

The Yin and Yang of Basketball

In 1891, a physical education teacher in Springfield, Massachusetts invented the game we would come to know as basketball. In setting the height of the baskets, he inadvertently created a design problem that would not be resolved for decades to come. The … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 Helmi 201619min

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