Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Palm Reading

Palm Reading

Reports of palm theft have appeared in LA, San Diego, and Texas; palm rustling also gets a mention in Susan Orlean’s The Orchid Thief. To understand why someone would want to steal a palm tree, we need to understand their value—which has a lot to do … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Maalis 201513min

PDX Carpet

PDX Carpet

Portlanders have a tradition when visiting their airport: taking a picture of their feet. It’s not to show off their shoes, but rather, what’s under them. They are documenting the famous PDX airport carpet. Julie Sabatier from Rendered has the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Helmi 201514min

Game Over (R)

Game Over (R)

A few months before the end of the world, everyone was saying their goodbyes. The world that was ending was The Sims Online, an online version of The Sims. Even though The Sims was one of the most popular computer … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Helmi 20159min

Guerrilla Public Service

Guerrilla Public Service

At some point in your life you’ve probably encountered a problem in the built world where the fix was obvious to you. Maybe a door that opened the wrong way, or poorly painted marker on the road. Mostly, when we … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Helmi 201512min

La Mascotte

La Mascotte

The idea of the mascot came to America by way of a popular French opera from the 1880s called La Mascotte. The opera is about a down-on-his luck farmer who’s visited by a girl named Bettina; as soon as she … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Helmi 201515min

Under The Moonlight

Under The Moonlight

In 1885, Austin, Texas was terrorized by a serial killer known as the Servant Girl Annihilator.  The murderer was never actually found, but he claimed eight victims, mostly black servant girls, all attacked in the dark of night. The very, very dark night of Austin in 1885. After … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Tammi 201514min

Of Mice And Men

Of Mice And Men

If you are looking at a computer screen, your right hand is probably resting on a mouse. To the left of that mouse (or above, if you’re on a laptop) is your keyboard. As you work on the computer, your right hand … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

21 Tammi 201517min

The Sizzle

The Sizzle

The first trademark for a sound in the United States was issued in 1978 to NBC for their chimes. MGM has a sound trademark for their roaring lion, as does 20th Century Fox for their trumpet fanfare. Harley Davidson tried to trademark the sound … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Tammi 201513min

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