Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Jaksot(761)

Inflatable Men

Inflatable Men

You see them on street corners, at gas stations, at shopping malls. You see them at blowout sales and grand openings of all kinds. Their wacky faces hover over us, and then fall down to meet us, and then rise … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Joulu 201414min

And The Winner Is

And The Winner Is

There’s a little trophy shop called Aardvark Laser Engraving  down the street from our office in Oakland. Its small but bustling, and its windows are stuffed to the brim with awards made of all kinds of materials and in any … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Marras 201413min

Three Records from Sundown

Three Records from Sundown

This week on the show we’re presenting one of our favorite radio features, “Three Records from Sundown,” about singer Nick Drake. The documentary, by producer Charles Maynes, retraces the roots of Drake’s legend through interviews with Drake’s producer, Joe Boyd. Boyd … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19 Marras 201429min

Vexillonaire

Vexillonaire

Vexillologists—those who study flags—tend to fall into one of two schools of thought. The first is one that focuses on history, category, and usage, and maintains that vexillologists should be scholars and historians of all flags, regardless of their designs. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12 Marras 201411min

Edge of Your Seat

Edge of Your Seat

“A Chair is a difficult object. A skyscraper is almost easier.” — Mies van der Rohe. The chair presents an interesting design challenge, because it is an object that disappears when in use. The person replaces the chair. So chairs need to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Marras 201414min

O-U-I-J-A

O-U-I-J-A

The Ouija board is so simple and iconic that it looks like it comes from another time, or maybe another realm. The game is not as ancient as it was designed to look, but those two arched rows of letters have … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Loka 201417min

Good Bread

Good Bread

The first print advertisement for Wonder Bread came out before the bread itself. It stated only that “a wonder” was coming. In a lot of ways, the statement was true. Wonder Bread was the perfect loaf.  “Slow food” advocates have pronounced industrial … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Loka 201415min

Kickstart Radiotopia- A Storytelling Revolution

Kickstart Radiotopia- A Storytelling Revolution

When you support Radiotopia, you are making sure 99% Invisible can keep coming to you weekly and you’ll be supporting our entire collective of award-winning, independent radiomakers. Thanks!   Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19 Loka 20142min

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