Podcast Episode
99% Invisible1 Syys 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

Buy The 99% Invisible City

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Jaksot(740)

99% Sound and Feel

99% Sound and Feel

Chris Downey explains it like this, “Beethoven continued to write music, even some of his best music, after he lost his hearing…What’s more preposterous, composing music you can’t hear, or designing architecture you can’t see?” Chris Downey had been an … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Marras 20105min

One Way Ticket To Mars

One Way Ticket To Mars

99% Invisible Extra! NASA is figuring out how to take the next great leap into space. The difficulty is, if we leap to Mars, we might not make it back. This is a story I produced last year (Summer 2009) … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Marras 201011min

99% Private

99% Private

Privately Owned Public Open Spaces, or POPOS, are these little gardens, terraces, plazas, and seating areas that are private property, but are mandated for public use. City planners require developers to add these little “parks” to their buildings to make … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

5 Marras 20104min

99% Free Parking

99% Free Parking

It’s weird how much anxiety comes from parking in a city. Beyond the stress of looking for parking, you must contend with the frequently unreliable meters. The signage can be indecipherable. As a point of interaction with your municipality, it’s … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Loka 20105min

99% Alien

99% Alien

Humans need a few basic things to survive- air, water, food, heat, shelter- but just surviving isn’t really enough. We also need familiarity, a little comfort, interaction, a small place of our own. When it comes to designing space habitat … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Loka 20104min

99% Symbolic

99% Symbolic

Before I moved to Chicago in 2005, I didn’t even know cities had their own flags. In Chicago, the city flag is everywhere. It’s incorporated into all different aspects of city life and the design elements are used on businesses, … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Loka 20104min

99% Forgotten

99% Forgotten

At the top of Mt. Olympus in San Francisco, on what was once thought to be the geographic center of the city, is a pedestal for a statue that isn’t there. There’s no marker. You can just make out the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Loka 20104min

99% Details

99% Details

It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Syys 20105min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
puheenaihe
rss-rahapodi
pomojen-suusta
herrasmieshakkerit
hyva-paha-johtaminen
rss-markkinointitrippi
rss-rahamania
ostan-asuntoja-podcast
rss-startup-ministerio
rss-perho-rajoilla
rss-lahtijat
rss-myynti-ei-ole-kirosana
leadcast
oppimisen-psykologia
yrittaja
raksapodi
rss-set-for-life-sijoita-ja-vaurastu