Designing for, Marketing to, and Partnering With Gen Z
The a16z Show19 Loka 2020

Designing for, Marketing to, and Partnering With Gen Z

Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers.

Our guest, Tiffany Zhong, is the 24-year-old CEO of Zebra IQ, a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In its recent Gen Z Trends Report, her company highlights important cultural trends and Gen Z behaviors based on a trove of proprietary research. In this conversation, Tiffany and a16z general partner Connie Chan discuss the key differences between Gen Z and millennials, the growing power of short-form video on platforms like TikTok and YouTube, our changing perception of luxury, and how Gen Z is shifting the paradigm around money, education, and work.

The pair breaks down how brands can partner with Gen Z influencers in a way that’s compelling, not cringeworthy, and why when it comes to memes and the art of emoji, you’re probably doing it wrong.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(1000)

Why Technology Still Matters with Marc Andreessen

Why Technology Still Matters with Marc Andreessen

With much coverage of technology lined with pessimism, the a16z Podcast returns to highlight the bright side of technology, alongside the founders building it. But before featuring the solutions in pr...

9 Marras 20221h 25min

The Data Highway Above with Privateer’s Steve Wozniak, Alex Fielding, and Dr. Moriba Jah

The Data Highway Above with Privateer’s Steve Wozniak, Alex Fielding, and Dr. Moriba Jah

Many people consider space to be the next frontier and equally an infinite horizon to explore. But the reality is that not all “space” is the same and there are strategic zones that don’t only matter ...

9 Marras 20221h 24min

The a16z Podcast Returns

The a16z Podcast Returns

The long-standing (and chart-topping) a16z Podcast returns to cover the most important topics within the world of technology. Brought to you by the minds at Andreessen Horowitz (a16z) and hosted by St...

7 Marras 20222min

Is a Fun, Therapeutic Game Possible?

Is a Fun, Therapeutic Game Possible?

In this special episode from a16z’s Bio Eats World podcast, general partners Vijay Pande and Jon Lai join bio editorial lead Olivia Webb to discuss the intersection of games and health, including:  wh...

28 Loka 202233min

Cycles of Computing, Now and Next

Cycles of Computing, Now and Next

This week, we have a special episode for you, from our newest podcast, "web3 with a16z" . This episode features Chris Dixon – founding general partner of a16z crypto and former entrepreneur himself – ...

19 Loka 20221h 6min

The Future of Audio

The Future of Audio

Audio is no longer just audio anymore -- podcasts now pull from new video platforms like TikTok and older ones like radio, user experience is growing and changing, and it's easier than ever to create ...

14 Loka 202257min

Culture as Code

Culture as Code

While building and shaping culture is as relevant as ever for startups and companies today, leaders have sought the answers to these questions for hundreds of years – and there is practical advice to ...

6 Loka 202259min

On Mentorship and Leadership

On Mentorship and Leadership

Behind many great leaders, you’ll usually find a great mentor. The mentor-mentee relationship is often one of the most important and most fulfilling relationships people have, in both their careers an...

28 Syys 202233min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
rss-rahapodi
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahamania
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
rss-paasipodi
rss-inderes
herrasmieshakkerit
rahapuhetta
oppimisen-psykologia
lakicast
rss-startup-ministerio
rss-bisnesta-bebeja
rss-kaikki-somesta
rss-karon-grilli
rss-set-for-life-sijoita-ja-vaurastu
rss-rentotapaus