Brand Growth Heroes4 Marras 2024

Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love

Ever been embarrassed at the till buying condoms?!
This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.
Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages.

They're securing distribution in major retailers like Boots, Tesco, and Sainsbury's and are even making waves in the U.S. with Urban Outfitters.

HANX is evolving beyond just being a condom brand—it's becoming a comprehensive women's health and wellness brand.

So why not see how it's done in a category that might be very different from the one you operate in?

Note: Sarah was moving between locations during the recording, so you might notice video and sound quality changes throughout the episode.

By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.

You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!

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Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

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