Why the Labor Movement Needs to be Creative and Disruptive (w/ Jono Shaffer)

Jono Shaffer is a legendary labor organizer who was instrumental in the Justice for Janitors campaign. J4J successfully unionized Los Angeles janitorial workers under unbelievably difficult conditions—the janitors were undocumented and worked for contractors rather than buildings themselves, so they were easily fired. J4J built a movement that successfully pressured building owners to respect the rights of cleaning staff.

Today Jono joins to explain how they did it and what the lessons are for the labor movement today. It's an important conversation in part because Jono's take on what makes for successful organizing is a little different than conventional wisdom. He's skeptical of unionizing via NLRB elections, because even when you win, companies stall and won't negotiate a contract (this is happening at Amazon and Starbucks even when elections have been won). Jono thinks it can be a mistake to follow a predictable, orderly legal process. J4J took a different approach, working on building public pressure against building owners and figuring out what owners wanted, then finding ways to prevent them from getting it. They used disruptive and sometimes theatrical protest actions that meant it took longer to actually unionize, but which built worker power nonetheless. In this conversation, Jono discusses how power works and how those who want to force employers to capitulate can do it. He talks about the importance of building social movements that are bigger than just unionization campaigns around a single workplace. It's a conversation full of the wisdom that comes from a lifetime of experience doing crucial work in the labor movement.

"Justice for Janitors unquestionably provides critical lessons for future organizing: As Wall Street and the finance industry increasingly take control over the global economy, we have to look up the economic food chain and target the real culprits. We have to bring as many stakeholders to the fight as possible, and creatively and aggressively organize to disrupt business as usual for those in control — that can mean strikes, civil disobedience, engaging shareholders, or directly challenging other business, social, and political interests and their exploitative practices and schemes. Workers’ lives have been disrupted enough. It’s time to turn the tables." — Stephen Lerner and Jono Shaffer, "25 Years Later: Lessons from the Justice For Janitors Campaign"

Harold Meyerson's American Prospect article about Shaffer is here. Thank you to Leo Shaffer for arranging this conversation.