Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand
Brandy20 Marras 2024

Rebranding Rebrand: Jaguar, Nicolas Cage, and Thermodynamics of Brand

What do Jaguar, Nicolas Cage, and Thermodynamics

have in common? Rebranding...

What does that mean for you and your business?

>> Get the Award-Winning Book(Brandy): Amazon

In this episode of Brandy, rebrand experts Reilly Newman and Scott Saunders break down what a real rebrand truly entails and bust the myths that many businesses have about rebranding. Drawing unexpected connections—from Crocs to Nicolas Cage, Lego to thermodynamics—this conversation will challenge everything you thought you knew about brand transformation.

Tune in to explore:

  • The fundamental difference between a true rebrand and superficial updates
  • Why rebranding goes deeper than aesthetics—it’s about strategy and identity
  • What brands like Crocs and Lego teach us about reinvention
  • How thermodynamics applies to the life cycle of a brand
  • How brand is perception and what that means for you
  • Why perception is like energy
  • Reilly and Scott's opinion on the new Jaguar Rebrand (yikes)
  • Practical tips for businesses considering a rebrand

If you’re ready to rethink the way you approach rebranding, this episode is a must-listen for business owners and marketers alike. Discover the transformative power of a real rebrand and what it can mean for your business. Cheers!

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6⁠

About Motif: MotifBrands.com


Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(136)

Will AI Shopping Agents Choose Your Brand?

Will AI Shopping Agents Choose Your Brand?

AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?For years, a...

6 Loka 25min

Why Slim Jim Lost a $12 Billion Market It Invented

Why Slim Jim Lost a $12 Billion Market It Invented

With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The bran...

29 Syys 28min

Why We Let AI Write Our Emails But Not Our Love Letters

Why We Let AI Write Our Emails But Not Our Love Letters

A Twilight Zone episode from 1959 predicted the AI debate we're having right now....A man imprisoned on a distant moon is given a robot companion; one that looks human, talks human, learns him, plays ...

22 Syys 23min

Why Winning Your Market Feels Like Losing

Why Winning Your Market Feels Like Losing

There's a reason you haven't fully committed to a specific market. And it's not because you don't know who your customer is....It's because your brain is wired to feel the loss of everyone you're sayi...

15 Syys 19min

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.

Apple just announced the iPhone Duo... a $2,000 foldable phone. The tech world has opinions, but the conversation nobody in the brand world is having yet is the more important one.In 2020, Microsoft r...

10 Syys 15min

AI Agents Are About to Live Inside Your Brand

AI Agents Are About to Live Inside Your Brand

AI agents aren't coming... they're here. And very soon, they won't just be working for businesses, they'll be working for consumers, making purchasing decisions, filtering out brands, and interacting ...

8 Syys 24min

Why Your Competitor Is Beating You

Why Your Competitor Is Beating You

You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...

1 Syys 16min

Strategy vs. Positioning: Why You're Doing Them Backwards

Strategy vs. Positioning: Why You're Doing Them Backwards

Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...

25 Elo 28min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-startup-ministerio
rss-hereilla
oppimisen-psykologia
rss-paasipodi
rss-kaupan-tila
rss-rahamania
rahapuhetta
rss-karon-grilli
asuntoasiaa-paivakirjat
rss-viisas-raha-podi
rss-elama-jota-rakastat
rss-inderes
inderespodi