Australia's Highest-Grossing Buyer's Agent - Simon Cohen #58

Simon Cohen door knocked a house at 20 and sold it for $9.8 million. That was the first deal he ever did. He then launched a buyers agency in 2009, in the middle of the GFC, when by his account everyone except two people, his own family included, thought he was crazy.

Simon Cohen spent five and a half years as a selling agent before founding a buyers agency in 2009, when almost nobody in Australia knew what one was.

What you will learn:

- The door knock at 20 that turned into a 9.8 million dollar sale, and the lesson he took from it that shaped the next fourteen years

- Why he says he never calculates the fee on a deal, and what he thinks of the people who count the pennies

- Do not be a Jack of all trades: his surgeon analogy for choosing what you want to be known for

- Adapt or die, and how he would work out why one house sold high and the one next door sold low

- What he says actually wins a negotiation, and the lines he can smell from a mile away

Chapters

00:00 Five and a half years selling, and the thing that kept bothering him

01:33 Launching in 2009, when everyone told him he was crazy

06:16 A door knock at 20, and a first deal at 9.8 million

07:52 Do not be a Jack of all trades, and the surgeon analogy

10:18 Wearing several hats, and the part he says makes it possible

12:40 The tipping point, and the time he quit before it stuck

14:22 What he would tell anyone considering a business partnership

15:58 The days that never make it onto Instagram

17:33 Why he never calculates the fee

20:41 If you are not moving forwards, you are moving backwards

22:14 The car you drive will not earn you the respect you actually want

27:57 A day with no routine, and the two breaks a year he will not give up

31:53 You cannot sell a secret

33:26 Adapt or die

35:01 Peering over fences as a kid, and knowing where he belonged

Simon Cohen launched in the middle of the GFC and it paid anyway. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.