A Refugee Who Built NGU Real Estate - Emil Juresic #66

Emil Juresic came to Australia as a refugee, and says his family name traces back 600 years without money in it. Two weeks before this was recorded he raised $91,922 for the Starlight Children's Foundation by putting about 40 supercars on the road from the Gold Coast to Brisbane.

Emil Juresic is the founder of NGU Real Estate, which on his figures sells around 2 billion dollars a year across ten offices, and of One Life Club, a mentoring platform he started with the co-founder of Culture Kings. This is his second time on the show.

What you will learn:

- The agent numbers he reads straight off his accountant's list, including one who was working at McDonald's three years earlier

- Why he says a real estate business should be building the agent into a brand rather than the company

- His hiring rule: five days, then two weeks, then one conversation, then the door

- What ten years and 2,200 Instagram posts actually looked like, and why almost none of it is about property

- The question he puts to his staff: if you died today, would your family be all right tomorrow

Chapters

00:00 Part 2, recorded in the warehouse with the cars

04:40 Taking the team overseas, and the part that actually lands

06:16 $91,922 raised in a single supercar cruise

09:26 Why your why changes as you get older

12:34 If you died today, would your family be all right tomorrow

14:08 Six hundred years of a poor surname

17:15 What One Life Club is, and who he built it with

21:58 Reading the agents' numbers off the list

25:08 Build the agent into a brand, not the company

26:39 You should almost be paying me to work here

29:45 Find the fire first, then teach the skill

31:19 Ten years on Instagram, and how slow the first five were

34:25 Why almost none of his content is about real estate

37:34 Hiring people more capable than he is

39:06 Ten offices, and the plan to go national

43:53 The nights when there is nobody left to call

46:59 Running across a field towards his father

50:07 Four years with no electricity, water or school

54:47 Leverage: the client whose 300,000 you just saved

56:21 The biggest mistake young agents make

Emil Juresic builds things that outlast the moment. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.