One Way Ticket to London With $1,000 - Lana Samuels #75

Lana Samuels told her parents she had $10,000 in the bank, then got on a one way flight to London with $1,000. Seven years ago she flew back for a business with one office and three staff, and became WHITEFOX's first client, first EA and first director.

Lana Samuels is a director at WHITEFOX Real Estate in Toorak, Melbourne, where she runs the office and leads a team of six.

What you will learn:

- Why she says she is up against men nine times out of ten, and what she thinks actually decides who gets the listing

- The listing appointment where she told a condescending vendor to go and hire a man, and why he rang her back the next day

- Why she would hire an EA before a sales prospector, and how she is building hers into an agent

- What working the markets from 13 to 17 taught her, every Saturday and Sunday, 5am to 5pm

- Her read on Melbourne: low stock, agents leaving the industry, and why she expects listings to come back in spring

Chapters

00:00 Part 2, in the WHITEFOX Toorak office

01:05 A thousand dollars in the account, and a one way flight to London

02:21 Marty Fox: I am starting a company in two weeks

03:53 The breaking point in the first six months, and being ridiculed on Toorak Road

05:23 Advantage or disadvantage, being a female agent

07:14 What women in the industry ask her most

10:28 Energy, and the cues you miss when you are flat

12:12 Her parents lost everything, so she worked the markets at 13

16:20 Rejection first, then finding your voice

18:14 The vendor who played the female card, and rang back the next day

20:35 Hire the EA before the prospector

22:27 Flipping period homes every 18 months

23:33 Where she thinks Melbourne goes next

26:13 What she would tell her 13 year old self

Lana Samuels built WHITEFOX from three staff into a brand that sells itself. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.