Broke at 30 in the Brisbane Floods to #1 at McGrath - Alex Jordan #82

In 2011 Alex Jordan was 30 and broke, with every listing he had sitting in the Brisbane floods, and his parents drew $5,000 off the equity in their home to cover his rent. The same year a specialist told him he would not be tying a shoelace or driving a car in ten years, and that he should find another profession.

Alex Jordan is McGrath's number one agent in Australia, working Brisbane's western suburbs. He arrived from Iran at six, grew up in housing commission, and spent his first twelve years in real estate capped under $500,000 in fees.

What you will learn:

- The twelve years he spent stuck under $500,000, and the year that changed it

- Why he cut his patch from four suburbs and 20,000 homes down to 773, and what that did to his market share

- Why he does not sell by auction in Brisbane, and what he says the published clearance rates hide

- The 2,000 home rule, and the annual turnover he wants inside a patch before he will work it

- What he does before he leaves the house, including nine years of cold showers twice a day

Chapters

00:18 Keeping the main thing the main thing

05:17 A band, a car yard, and a borrowed van to the interview

10:14 The dream you replace, and twelve years capped under $500,000

14:07 The floods, $5,000 from his parents' equity, and a 4am start

17:31 Parenting, privilege, and cutting 20,000 homes down to 773

21:47 Three selling agents, one admin, and a virtual assistant

25:22 Where the belief actually came from

28:56 Iran, sirens, and what perspective is worth

33:05 Writing a vision and connecting every sense to it

36:41 Why he does not sell by auction in Brisbane

39:59 The night before governs the morning

43:48 Earthing, sunlight, and eating for two autoimmune conditions

47:05 Two or three drinks a year, and three day water fasts

50:45 The call you do not want to make, and the 2,000 home rule

54:12 Market share targets instead of fee targets

Alex Jordan rebuilt from broke by backing what compounds. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.