$98 Million of Sales in One Week - David Walker and Eddy Piddington #95

$98 million of sales in one week, and David Walker is blunt about why the business took so long to get there: he opened it as an ego play, and it did not grow until it stopped being about him. Eddy Piddington has just moved a twenty year career into it and had listed 15 properties in his first ten days.

David Walker runs Ray White Upper North Shore and is now opening on the Northern Beaches. Eddy Piddington is a Manly agent in his twentieth year who has just joined him. This is the show's first two guest episode.

What you will learn:

- Why David says opening his own business as an ego play is exactly why it did not grow, and what changed

- The no dickheads policy, and what it cost to enforce it on people who were writing good business

- Areas of influence instead of patches, and why five agents are allowed to work the same suburb

- The 15 listing test for when an associate is actually ready to stand up as an agent

- Why Eddy says the first four week holiday he ever took produced a better year than the one before it

Chapters

00:00 A twentieth year, and the biggest move of a career

03:58 The no dickheads policy, and exiting people who were writing well

07:09 Areas of influence, not patches

10:10 Why join a brand instead of putting your own name on the door

13:36 Thirteen agents over a million, and what the room does to your belief

17:22 When to make the move, and why yesterday was the best time

20:28 What to say to an associate being paid more somewhere worse

24:56 Not faking it, and the coach who pushed him toward balance

28:57 Growing 15 percent while working less

32:59 The Central Park moment at 28

36:46 What actually drives each of them now

39:57 Good leaders build followers, great leaders build leaders

43:20 Why he has no interest in writing $10 million in fees

46:38 One agent owning a suburb, or five agents sharing it

51:15 When an associate is genuinely ready to go out on their own

55:33 Building a circle of friends who are all at the top

59:09 Competing with yourself, and respecting your competition

01:02:52 Booking the next holiday before you unpack from the last

01:05:58 Paying two people to do the part of the job you will never do

01:09:08 The one thing you never get back

David Walker's business only grew once it stopped being about him. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

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General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.