Eventbrite (with Julia & Kevin Hartz)
Acquired25 Elo 2020

Eventbrite (with Julia & Kevin Hartz)

We're joined by two very special guests, Eventbrite CEO Julia Hartz and her cofounder, spouse and Eventbrite Chairman Kevin Hartz, to tell their story of building Eventbrite together (along with their lives and family) from the PayPal diaspora to bootstrapped business, unicorn status, IPO and now starting all over again in the wake of COVID with both a tragedy and a huge new opportunity in front of them as public company.


Sponsors:

Rippling: https://bit.ly/acquiredrippling
Statsig: https://bit.ly/acquiredstatsig25
Odd Lots: https://bit.ly/acquiredoddlots
ServiceNow: https://bit.ly/acquiredsn


More Acquired!

© Copyright 2015-2025 ACQ, LLC


New! We're codifying our own Playbook notes and takeaways from each episode, and posting them here in the show notes and on our website. You can read them below or at: www.acquired.fm/episodes/eventbrite

Playbook

  • Seeing the next technology wave before others do is rare. It provides a roadmap for what to build and invest in if you're willing to bet on that knowledge.
    • Kevin worked at Silicon Graphics in the mid 90's. This led him to realize that internet services like PayPal, YouTube, and many others would be possible long before others (similar to Don Valentine realizing computers would penetrate every industry from his time at Fairchild).
  • PayPal and its subsequent "mafia" was successful in part because of rapid experimentation. They observed what got used by customers and then doubled down.
    • PayPal's "core" use case on eBay started as an experiment. International money transfer (Xoom) and event ticketing (Eventbrite) also initially started as experiments on the PayPal API before the eBay acquisition — and went on to become large companies.
    • Julia, Kevin, and their cofounder Renaud had a prototype of Eventbrite running and serving customers even before starting the company — which gave them the confidence to do what seemed crazy on paper, but was actually "de-risked": start a company as an engaged couple, have a remote technical cofounder, bootstrap for 2 years after being turned down by VCs, etc.
    • When a company is experiencing explosive growth, they often need to leave other huge opportunities on the table. PayPal knew international remittances could be huge, but didn't build it internally because of the need to focus on eBay merchants.
  • The TAM for bringing an offline behavior offline is often WAY bigger than anything you can calculate beforehand. The range and size of what were previously niche or impossible use cases will often expand dramatically with easy-to-use online tools. This is especially true in long-tail use cases that can only be aggregated by self-serve internet-based software.
    • One early encouraging sign for Eventbrite was its use to host speed dating events in New York. Before Eventbrite, it was nearly impossible to organize, promote, and charge for something like that. Now, organizers could suddenly become entrepreneurs and make real money hosting events like this. Most VCs ignored or were confused by this data (~"Call us when you attack Ticketmaster."), but they missed that it unlocked a massive new market which previously operated only through word-of-mouth and cash transactions (if at all).
    • All three major dislocations of the 21st century — the tech bubble bursting in 2001, the financial crisis in 2008, and now COVID in 2020 — have only accelerated offline behaviors to online. COVID is unlocking a new wave of online event entrepreneurs for Eventbrite in the same way the financial crisis unlocked a wave of in-person event entrepreneurs in 2008-10.
  • Starting with just one niche can be incredibly powerful; often your customers will then lead you to more.
    • Before the speed-dating in New York (which was fully inbound), Eventbrite was used to organize tech meetups in the then-smaller tech community in SF. It was even used for the first TechCrunch Disrupt!
  • Too much capital (and too little accountability) can hurt a company much more than help it. Capital covers up problems, distracts focus from customers, and leads to poor resource allocation.
    • Kevin: "The periods where we had raised the most money privately were the hardest and most difficult for me, because we were really fighting this gravity of overspending and creating inefficiency. And it took us away from our roots as a capital-efficient, highly-effective perpetual motion machine [that we'd had as a bootstrapped company]."
  • Being a public company not only instills more capital allocation discipline, but can ALSO afford a degree of financial flexibility that just isn't possible as a private company.
    • Within weeks of COVID hitting, Eventbrite dramatically shrunk the size and scope of the company AND raised $375m in new capital from new and longterm shareholders. Both actions would have been difficult to impossible as a private company with a static valuation (and associated anti-dilution, ratchet terms, etc) that no longer reflected the reality of the current situation.

Jaksot(212)

Season 4, Episode 3: Instagram Revisited (with Emily White)

Season 4, Episode 3: Instagram Revisited (with Emily White)

We enter the wayback machine and revisit the subject of Acquired’s second ever episode, Facebook’s bombshell 2012 acquisition of Instagram — this time with the help of then-Facebook executive Emily White, who moved over post-acquisition to become Instagram’s first business head. Together with Kevin and Mike, Emily helped build Instagram's business model, which today accounts for nearly 1/4 of all of Facebook’s revenue. Is this still Acquired’s canonical A+ with an extra 3.5 years of hindsight? Spoiler alert: yes.Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: Sam Harris on the Joe Rogan Experience: https://www.youtube.com/watch?v=RJ5_hAEsLkUDavid: Boom Town by Sam Anderson:  https://www.amazon.com/Boom-Town-Fantastical-Basketball-World-class-ebook/dp/B077RHYC4G

26 Helmi 20191h 16min

Spotify + Gimlet/Anchor Quick Take + Worldwide Meetup Details!

Spotify + Gimlet/Anchor Quick Take + Worldwide Meetup Details!

Spotify + Gimlet/Anchor Quick Take!We continue to experiment on Acquired, this time with a quick-take on Spotify’s bombshell dual-acquisition of Anchor and Gimlet Media. While we may give these deals the full Acquired treatment in the future, we wanted to share our quick thoughts with you all sooner rather than later while the Acquired research department (aka Ben & David’s free time) works through the current episode backlog. Let us know if you like this format and we’ll do more in the future!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

19 Helmi 201940min

Season 4, Episode 2: ARM & SoftBank

Season 4, Episode 2: ARM & SoftBank

We dive into the crazy, little-known story of how this small, former PC-maker in Cambridge, England dethroned Intel, saved Apple from bankruptcy, became the blueprint for the largest investment fund in history, and of course now powers just about every device you use today. From Issac Newton to the Apple Newton, the Vision Fund and beyond, ARM has had an impact on the technology industry that cannot be overstated!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:The Nokia 6110: https://en.wikipedia.org/wiki/Nokia_6110Fast Company on SoftBank and how the ARM acquisition happened:  https://www.fastcompany.com/90285552/the-most-powerful-person-in-silicon-valley

3 Helmi 20191h 28min

Season 4, Episode 1: ESPN

Season 4, Episode 1: ESPN

Booyah! Acquired, the worldwide leader in acquisitions and IPOs, kicks off Season 4 with a classic: ESPN. How did a failed former TV weatherman end up building the world’s most valuable media company on top of a dump (quite literally) in Bristol, Connecticut? We follow the incredible entrepreneurial journey from Getty Oil diversification strategy to Berkshire Hathaway home run to Disney crown jewel. This Is Awesome, Baby!!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:ESPN’s first moments on air: https://www.espnfrontrow.com/2018/12/espn-remembers-lee-leonard/The Outsiders Book:  https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint-ebook/dp/B009G1T74O/Carve Outs:Ben: Numbers Geek with Steve Ballmer: The Basketball Box Score Mystery  https://www.geekwire.com/2019/numbers-geek-steve-ballmer-basketball-box-score-mystery/David: Fast Company on Masa, “The most powerful person in Silicon Valley”  https://www.fastcompany.com/90285552/the-most-powerful-person-in-silicon-valley

21 Tammi 20191h 28min

Season 3, Episode 10: Tencent

Season 3, Episode 10: Tencent

We close out Season 3 and our China mini-series with a monster episode on Tencent, the Shenzhen-based social networking and entertainment powerhouse. We dive deep into the story of Pony Ma and his cofounders’ incredible journey from making software for pagers(!) to QQ, WeChat, League of Legends, Fortnite, Snapchat and even Tesla. This is one finale you don’t want to miss!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: President Obama’s OG podcast! https://bit.ly/2BqXxHJDavid: Kara Swisher’s interview with the Google Walkout organizers: https://bit.ly/2RwuskZDavid (bonus!): Allen Iverson on the Players’ Tribune: https://bit.ly/2EkrRHQ

17 Joulu 20181h 55min

Season 3, Episode 9: Netflix (Part 2)

Season 3, Episode 9: Netflix (Part 2)

We complete our two-part Netflix special with the company’s bold transition to streaming, including of course the most (in)famous spin-out in business history. Rising from the ashes of Qwikster, we chronicle Netflix’s rebirth as a media company and long journey back to the top of the FAANG mountaintop!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Netflix’s Qwikster apology video: https://youtu.be/c8Tn8n5CIPkSNL parody of the apology video: https://bit.ly/2PWEyyZEvolution of Netflix home page: https://read.bi/2KvHdteThe Chaos Monkey: https://bit.ly/1qkqDxZ Benedict Evans’ chart of FAANG stocks: https://bit.ly/2r3D72A Carve Outs:Ben: Kevin Rose interviews Matthew Walker on sleep: https://bit.ly/2LpIl5vDavid: Justin O’Beirne on Apple’s new Maps: https://bit.ly/2zrQ76Z

25 Marras 20181h 30min

Season 3, Episode 8: Netflix (Part 1)

Season 3, Episode 8: Netflix (Part 1)

In a world ravaged by late fees and lack of rewinding, one man two men from a sleepy California beach town make a stand against tyranny, daringly dethrone an evil empire and… oh who are we kidding, they just copied Amazon’s business plan for books and applied it to movie rentals. But as always there is much more to the story than that! We dive into the fascinating, true, and oft-untold history of Netflix in our first two-part special on Acquired. Part 1 covers Netflix’s original DVD rental business from founding to 2009, and next time on Part 2 we’ll cover the (rocky) transition to streaming from 2010 to present. Buckle up for a wild ride!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks: Netflix’s original logoCarve Outs:Ben: The Good Place on… Netflix!David:  The Broken Earth Series by N. K. Jemisin

12 Marras 20181h 32min

Acquired Season 3 Episode 7: Venmo (live with Andrew Kortina)

Acquired Season 3 Episode 7: Venmo (live with Andrew Kortina)

Ben & David are joined by special guest and Venmo cofounder Andrew Kortina for our first-ever SF live show! In front of a packed house we chronicle the journey of how two freshman-year roommates from Penn turned a healthy obsession with Craigslist and a fake podcast into an app that facilitated $17B of payments last quarter alone, producing not one but two landmark acquisitions along the way!Note: the audio quality is a little rough due to some A/V issues at the live show. We apologize!Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Kortina: The Myth Of Sisyphus by Albert CamusDavid:  Startup by Jerry KaplanBen:  Halide on the new iPhone XS camera and computational photography

29 Loka 20181h 15min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
rss-lahtijat
oppimisen-psykologia
rss-sisalto-kuntoon
rss-neuvottelija-sami-miettinen
rss-laakispodi
pomojen-suusta
lakicast
asuntoasiaa-paivakirjat
rss-uskalla-yrittaa
rss-sensuroimaton-kukkonen-kausi-3
rss-bisnesta-bebeja
rss-lentopaivakirjat
rss-juurisyy-johtamisesta-kilpailuetua
rss-seuraava-potilas
rss-paasipodi