Episode 25: The Facebook IPO

Topics covered include: Marvel’s corporate origins as "Timely Publications”, created in 1939 by pulp magazine publisher Martin Goodman in NYC, with the publication of Marvel Comics #1Creation of enduring characters such as Captain America, the Fantastic 4, Spider Man, The X-Men, Iron Man, Thor, The Hulk and moreAdoption in 1961 of the "Marvel Comics” brand, and writer-editor Stan Lee’s transition of the company towards focusing on edgier characters and stories targeted at older audiences Marvel’s first sale in 1968 to the Perfect Film and Chemical Corporation (later Cadence Industries)The company’s “turbulent” corporate history through the 1980’s and associated mergers, acquisitions and lawsuitsMarvel’s reinvention as a film-focused media company in the late 1990’s and early 2000’s with the launch of Marvel StudiosDisney’s ultimate acquisition of the company for $4.2 billion in August 2009, during the depth of the great recession Marvel's—and in particular Marvel Studios’—performance since the acquisition Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnFollowups:  People like Spectacles!   Hot Takes: Shoutout to  Hightower & VTS merging  The Carve Out: Ben: WestworldDavid: OverdriveMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

5 Joulu 20161h 26min

An acquisition so wild and crazy, they had to do it again. And again. Ben & David cover tech’s perhaps most-traded asset, Skype (which also happens to be a fantastic business). How do we even know which deal to grade? Tune in to find out… Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsn More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Community spotlight: Slack community member Swyx’s financial data research startup Sentieo! Skype founders Niklas Zennström and Janus Friis’s meeting in the 1990’s at Swedish telecom company Tele2Zennström & Friis’s introduction to talented Estonian developers Jaan Tallinn, Ahti Heinla, and Priit Kasesalu as part of Tele2’s efforts to jump into the dot com “portal mania” Skype’s origins in the technology powering Zennström, Friis and the Estonians’ first startup endeavor together: the peer-to-peer file sharing platform KazaaThe “complicated” legal, technological and ownership situation for Kazaa and Skype Skype’s “unique” corporate culture, including a swimming pool in the board room and shots for initiating new employees The  first Skype acquisition: eBay’s 2005 deal to acquire the company for $2.6B, just two years after launchCulture clash between eBay and Skype management, and further legal drama regarding Skype technology ownership post-acquisitionThe  second Skype acquisition: eBay’s 2009 decision to spin the company out to a private investor consortium including Silver Lake and the newly-formed Andreessen Horowitz  The third (and final?) Skype acquisition: Microsoft’s $8.5B purchase of the company in 2011Skype as a “crossover” product with viable market opportunities both in consumer and enterpriseBill Gurley’s “Keys to the 10X Revenue Club” and the power of Skype’s organic customer acquisition model  Followups:  The Google iPhone… err, Pixel!   Hot Takes:  AT&T’s $85B mega-acquisition of Time Warner… making America great again, or rebuilding the T-1000?  The New York Times acquiring The Wirecutter  The Carve Out: Ben: Sam Altman’s Manifest DestinyDavid:  SOMA the Musical starring our very own Acquired listener, the brilliant and talented Jake Saper!

2 Marras 20161h 26min

Ben & David broadcast live from the 2016 GeekWire Summit covering one of the all-time greats, Apple’s 1996 acquisition of NeXT. This episode has it all: the Steve Jobs hero story, Apple, I.M. Pei, Ross Perot, Aaron Sorkin, Nobel Laureates and… Gil Amelio? Does NeXT rank atop the best acquisitions ever? Our own heroes cast their votes. Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: 1980’s era Apple, entering the age of the “workstation”, with John Sculley as CEO and Steve Jobs leading the newly formed SuperMicro division working on building the “BigMac" Jobs’ exile to "Siberia”, and chance meeting with Nobel Laureate Paul Berg that sowed the seeds of NeXTJobs’ resignation from Apple on September 13, 1985 to start NeXT, taking with him SuperMicro division employees Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l LewinApple’s subsequent lawsuit against Jobs and,  Steve’s classic quote in response: "It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans."NeXT’s “anti lean startup” approach, spending $100k on brand identity and moving into I.M. Pei designed offices Ross Perot’s $20M investment in NeXTThe first NeXT computer (fun unboxing video) product launch, dubbed "The NeXT Introduction” on October 12, 1988 (one of the three scenes in the Aaron Sorkin Steve Jobs movie)The NeXTSTEP operating system as the first “modern” OS (including Object-oriented programming), and like the Mac equally descended from Xerox PARCMajor technologies developed on NeXT computers, including the first web browser and Doom NeXT’s exit from the hardware business and transition to a software-only model with OPENSTEPApple’s  failed internal projects to develop a modern OS, culminating in the acquisition of NeXT in December 1996Steve Jobs’ return to Apple, public lack of faith in the then-current board and management, and maneuvering to return to the CEO roleThe transformation of NeXTSTEP/OPENSTEP into OS X, and ultimately iOS, watchOS, tvOS, etc.   The Carve Out: Ben:  Stewart Butterfield (Cofounder/CEO of Slack) on the The Ezra Klein ShowDavid: DJI and the  Rise of the Robomasters

23 Loka 20161h 10min

CFO of Zillow Group Kathleen Philips joins Ben and David to cover the show’s first true “merger” versus “acquisition" (only took 22 episodes!), Zillow’s 2015 combination with Trulia to form Zillow Group.   Note: our audio glitches unfortunately continued on this episode, and quality is rough. We recommend listening on speakers vs headphones if you’re able. We apologize and will be back to normal quality next time! Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Zillow and Trulia’s beginnings during the “Web 2.0” era in the mid-2000’s Zillow, Trulia and other online players’ place within the massive US real estate marketThe lengthy “dance" between Zillow and Trulia and earlier aborted merger talks between the twoThe difficulty of "true mergers” among private companies and why the path is easier for public companies Public company shareholders’ influence and role in M&A transactions Details of the blazingly fast negotiations (27 days start to finish!) per disclosures in the  SEC filings (scroll down to "Background of the Mergers”)Structuring the deal and incentivizing Trulia and Zillow mangers to stay and continue growing as separate brandsTrulia cofounder Sami Inkinen’s whereabouts during the merger negotiations The experience going through a lengthy FTC review of the merger, and defining what the relevant “market” is the FTC should be consideringIntroducing our new acquisition category: a “timeline acquisition” ;) (h/t Kathleen)Zillow Group’s overall approach to acquisitions, folding into its broader HR strategy Zillow founder Rich Barton’s startup thesis of searching for "What piece of marketplace information do people crave and don’t have?"  Followups: Snap Inc. Spectacles!   Hot Takes: Twitter-Disney rumors, according to “people familiar with matter”! AppLovin’s journey from bootstrapped startup to $1.4B exit  The Carve Out: Ben: The Marvel Symphonic UniverseDavid:  Shoe Dog by Phil KnightKathleen: The Struts

14 Loka 20161h 19min

Ben and David go inside the M&A press with Bloomberg’s technology M&A reporter and host of the Deal of the Week Podcast, Alex Sherman. If you’ve ever wondered how stories about big deals get broken or what “according to people familiar with the matter” really means, tune in for the behind-the-scenes scoop!   Note: A technical glitch with our recording setup created occasional short silences between Alex’s comments and Ben & David’s. It shouldn’t impact listenability, but we apologize for the awkward pauses! Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Bloomberg’s own fascinating “history & facts” and origins following the acquisition of storied Wall Street firm Salomon Brothers Bloomberg’s core as a highly profitable technology business (selling terminals to Wall Street firms), with a large media empire built on top of itThe tradable value of breaking M&A news & information to Bloomberg’s terminal customers, and competing on speedHow “sources" work — and industry standard that sources be directly within the companies involved in a dealThe coded language of M&A reporting and gleaning where information is coming from based on a story’s structure and phrasingThe lifecycle of a story—steps from sourcing to writing to release, and reasons (or lack thereof) for why stories run when they doInternal & external PR resources companies use for M&A How Alex prioritizes his time researching and creating stories, and who he’s meeting with to hear about what deals are in the works The difference between ‘news' and ‘analysis', and why news dominates the majority of stories versus deeper analysisMedia and social media business models, their evolution in the messenger world, and speculation on Twitter’s futureHow entrepreneurs can think about interacting with the press and building relationships with the right reporters for their stage and spaceApple’s ‘unique’ approach to press relations   Followups: Instagram announces 500k+ active advertisers, up from 200k in February 2016 Amazon stock price surpasses $800/share  Hot Takes:  Ford acquires Chariot The Yahoo! data breach and  potential impact on their acquisition by Verizon   The Carve Out: Ben: Phil of Drones’ Burning Man 2016 recap videoDavid:  Algorithms to Live By by Brian Christian & Tom Griffiths Alex:  Clinton’s Samantha Bee Problem, by Ross Douthat in the NYT Opinion Pages

27 Syys 20161h 26min

Ben & David examine Google’s 2005 purchase of Android for a rumored $50M, undeniably one of the best technology acquisitions of all time. But will it top the list of these tough graders? Tune in to find out. Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsn   More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Welcome new listeners! We quickly review the show format for newbies. Community spotlight: Patagonia on a Budget from community member Matt Morgante (@mattm on Slack)Andy Rubin’s career trajectory and what made him “born to start Android"The undeniable “cool factor” of the Danger Sidekick in the early/mid-2000’s, including fans such as  Larry Page, Sergey Brin and… Turtle from Entourage Android’s original ambition to build an operating system for…  digital camerasWebTV founder Steve Perlman is  pretty much the best friend ever Google’s own perspective on Android as their “best deal ever"The Android team’s reaction to Steve Jobs unveiling the iPhone in January 2007, and redesigning the initial launch hardware Announcing Android and—equally importantly—the Open Handset Alliance (“OHA”)The much-talked-about "mobile holy wars", between Android’s “open” platform and Apple’s “closed” platform The less-talked-about US carrier wars with the iPhone + AT&T in one camp, and everyone else in the Google / OHA camp (including “Droid Does”)A quirk of history: HTC at one point acquires a majority share in Beats, resulting a short-lived period of  Beats-branded Android phones (still available on Amazon!)The real battleground for Google in the mobile platform wars: the economics of “default search” (briefly known thanks to the  Oracle/Java lawsuit against Google) Google’s detour into smartphone hardware with the acquisition (and subsequent divestiture) of Motorola The “fork-ability” of Android via the Android Open Source Project (versus “Google Android”), and the rise of Xiaomi, Cyanogen, Kindle Fire and other platformsThe ecosystem economics of the Android business for Google “Defensive” versus “offensive” acquisitions, and protecting Google’s core search business Could (or would) Google have built an Android-like platform without acquiring Android the company (or having Andy Rubin)?Framing the technology world’s shift to mobile within (surprise) Ben Thompson’s Aggregation TheoryThe current “moving up the stack” of the competitive playing field as the mobile landscape matures Grading: Android versus Instagram?  Followups:  Waze launches Carpool in the Bay Area.  Much consternation ensues on the Uber board.  Hot Takes: The iPhone 7 (and AirPods) announcement   The Carve Out: Ben:  Business Adventures by John Brooks, Bill Gates’ favorite business bookDavid: Ezra Edelman's fantastic 5-part ESPN documentary on O.J. Simpson, O.J.: Made in AmericaNone this week… coverage of Instagram Stories to come next time!

16 Syys 20161h 22min

Ben & David break down Jet.com’s meteoric rise, culminating in Walmart’s blockbuster $3B+ acquisition of the company just two years after its founding. Will we look back on this deal as an ‘Instagram-like’ bargain or a ‘Pets.com'-sized blunder? And most importantly, can *anyone* compete with Amazon going forward? We speculate wildly. Sponsors:Rippling: https://bit.ly/acquiredripplingStatsig: https://bit.ly/acquiredstatsig25Odd Lots: https://bit.ly/acquiredoddlotsServiceNow: https://bit.ly/acquiredsn  More Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Community spotlight: Nowdue, a super fast invoicing platform for teams on Slack. Invoice like it’s the future! This looks very cool. Jet’s deep origins in Founder & CEO Marc Lore’s first two companies, The Pit and Quidsi (aka, diapers.com) Lore’s  chance run-in with Jeff Bezos at a school picnic in Seattle in the early 2000’sAmazon's dramatic acquisition of Quidsi in 2010, including Bezos’ admonition to Amazon corp dev to keep Quidsi from being bought by Walmart under any circumstances (covered well in  The Everything Store)Lore’s  less-than-favorable opinion of Amazon's culture Lore's vision of Jet as an ‘online Costco’ that can directly with Amazon on price by selling goods to a “huge middle-class of people" at effectively zero margin, and make profit on membership feesJet’s  huge,  pre-launch  fundraising rounds, and subsequent  massively promoted public launch in July 2015Jet’s pivot in October 2015 to  drop the membership model (their only profit engine), and subsequent massive growth (but also accompanying massive losses) 'Admitting defeat” to Amazon in July 2016? Immediately followed by the  blockbuster $3B+ Walmart acquisition announcementIs e-commerce really a winner-take-all business and will Amazon just take over the world? Featuring liberal citations (again) of Ben Thompson's Aggregation Theory and the importance of customer experience. Is there any path for Walmart & Jet to compete effectively with Amazon? Is Marc Lore Walmart’s only hope?Fantastic  interview with Tim Cook discussing (among other things) the massive amount of growth still left in the internet   Followups: Lucasfilm: Star Wars Rouge One trailer drops! Featuring a strong female protagonist!   New section: Hot Takes! (thank you @cteitzel on Slack for the idea)  Verizon/AOL acquires Yahoo!Lyft reportedly turns down acquisition offer from GM Microsoft acquires Beam Randstad acquires Monster.com   The Carve Out:Ben: Michael Mauboussin’s Talk at Google and Reflections on the Ten Attributes of Great Investors after thirty years of honing his craftDavid: Strava, the fantastic social fitness-tracking appNone this week… coverage of Instagram Stories to come next time!

29 Elo 20161h 13min