Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)
Acquired12 Heinä 2016

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

The meta show: Ben and David turn their gaze inward and examine the podcasting industry through E. W. Scripps’ recent acquisitions of the Midroll podcast advertising network and Stitcher podcast client. Featuring discussion of our own product process and metrics at Acquired.

Sponsors:

WorkOS: https://bit.ly/workos25
Sentry: https://bit.ly/acquiredsentry
ServiceNow: https://bit.ly/acquiredsn


More Acquired!:

© Copyright 2015-2025 ACQ, LLC


Announcements:
  • We’re pivoting! (not really) Our new show description: A Podcast About Technology Acquisitions That Actually Went Well
  • But we are launching a new feature! Since so many of you, our listeners, are also tech and startup folks and/or other builders, we wanted to create a space to feature cool products, companies and side projects you’re working on. Thus we’re adding a "Community Showcase” section to the show. If you’d like to be included just send us a Slack message or email, and we’ll choose one submission to feature on each show. This episode we’re highlighting BESTR, from community member David Resnick (aka @the_rezonator in Slack), which is an online platform to share lists of great things. Check it out and let David know what you think.

Topics covered include:

  • Top Google search results for “acquired podcast"
  • Midroll’s origins in the comedy podcast Comedy Bang Bang (now an tv show on IFC) and exit last year to Scripps
  • The structural challenges inherent to podcasting as a medium and the gap between audience size/engagement and industry revenues
  • Opportunities for independent podcasters and our own audience and business metrics at Acquired
  • Stitcher’s long corporate history as a venture backed company, first acquisition by French music company Deezer, and now second acquisition from Deezer by Scripps
  • Problems with Stitcher as a product and industry reaction to the acquisition including John Gruber's response, Ben Thompson’s article on Stratechery, and Ben & James Allworth's discussion on their excellent podcast Exponent
  • Handicapping Stitcher+Midroll’s chances for success within Scripps, and opportunities for new startups & innovation in the podcasting space
  • Pioneer Square Labs’ own past efforts in the podcasting space and their process for evaluating potential new company ideas
  • Shoutout to Pocket Casts and our listeners down under

Followups:

The Carve Out:

Jaksot(207)

Pinduoduo

Pinduoduo

We kick off Season 7 with a bang: Pinduoduo, the incredible five year-old Chinese mashup of "Costco and Disneyland" (as self-described in their IPO prospectus) which recently became the fastest company ever to pass $100B market capitalization. What makes PDD so special, and how were they able to enter a market that everyone considered "already won" and disrupt massive entrenched competitors Alibaba and JD.com? This story is chock-full of lessons that apply not only to China tech, but to high-growth company building and investing everywhere. Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Photo of 26 year-old Colin at lunch with Warren Buffett: https://thelowdown.momentum.asia/cv-of-pinduoduos-founder/PDD users on mini-programs vs other Chinese e-commerce players: https://miro.medium.com/max/1080/0*39fpSP_JqhDaPhQ2.pngCarve OutsHow to Make a Spaceship https://www.amazon.com/How-Make-Spaceship-Renegades-Spaceflight/dp/1594206724Creativity, Inc. https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012/Sources:http://investor.pinduoduo.com/static-files/468b2c9f-9112-410d-84b3-2b22e07c7ee0http://investor.pinduoduo.com/static-files/5539839d-0a1c-4d40-9bb7-bdb490e2370chttps://analyse.asia/2018/08/09/episode-260-pinduoduo-their-upcoming-ipo-in-china-with-matthew-brennan/https://analyse.asia/2020/06/28/pinduoduo-on-social-ecommerce-agriculture-with-xinyi-lim/https://blog.ycombinator.com/pinduoduo-and-the-rise-of-social-e-commercehttps://en.wikipedia.org/wiki/Pinduoduo#cite_note-8https://hans.vc/pinduoduo/https://medium.com/@clarkboyd/pinduoduo-everything-you-need-to-know-about-pdd-chinas-third-biggest-ecommerce-site-38ac42086e47https://overcast.fm/+HWy7CWz34https://overcast.fm/+I8dmHF4NUhttps://overcast.fm/+PLdRNCiCghttps://overcast.fm/+TmYdC1VPQhttps://overcast.fm/+TmYfSO3schttps://targetchina.com.au/article/how-pinduoduo-successfully-gained-market-share-through-social-commerce/https://techcrunch.com/2018/07/26/the-incredible-rise-of-pinduoduo/https://technode.com/2020/05/12/pinduoduo-growth-story-needs-a-new-chapter/https://trendslates.substack.com/p/amazons-335bn-in-gmv-amazon-testinghttps://twitter.com/bgurley/status/1255172025053663232https://www.businessinsider.com/fabulous-life-colin-huang-pinduoduo-2020-7https://www.cnbc.com/2020/04/22/what-is-pinduoduo-chinese-ecommerce-rival-to-alibaba.htmlhttps://www.fool.com/investing/2020/07/02/why-pinduoduo-stock-popped-today.aspxhttps://www.fool.com/investing/2020/07/07/4-tough-tasks-for-pinduoduos-new-ceo.aspxhttps://www.forbes.com/real-time-billionaires/#721870433d78https://www.scmp.com/tech/e-commerce/article/3081078/pinduoduo-doubles-down-rural-china-five-year-us71-billion-ehttps://www.sec.gov/Archives/edgar/data/1737806/000104746918005204/a2236308z424b4.htmhttps://www.sec.gov/ix?doc=/Archives/edgar/data/1737806/000110465920051022/pdd-20191231x20f.htmhttps://www.techbuzzchina.com/episodes/ep-17-pinduoduo-from-zero-to-23b-in-three-yearshttps://www.theinformation.com/articles/chinas-pinduoduo-is-nipping-at-alibabas-heelshttps://www.youtube.com/watch?v=BidaQ22vWvMhttps://www.youtube.com/watch?v=SqxtfOMMVFghttps://www.youtube.com/watch?v=UjLhCK8sUcwhttps://www.youtube.com/watch?v=Zbskb0KMBUU&t=4s

16 Heinä 20201h 54min

Oprah (Harpo Studios)

Oprah (Harpo Studios)

We close out Season 6 with the story of perhaps the single most successful media entrepreneur of all-time: Oprah Winfrey, and her juggernaut conglomerate Harpo Studios. Born to a poor single mother in the segregated 1950's deep south, Oprah's rise from terrible adversity to wealthiest Black woman in the world ranks among the very greatest American success stories. And oh yeah — along the way she single-handedly created the entire influencer economy, rewrote the blueprint of a modern power broker, and set the world record for most cars given away at one time (276). Sit back, listen and get ready to live your best life. Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCSurvey link!: http://acquired.fm/surveyCarveouts:David: The Dark Tower series by Stephen King https://www.amazon.com/gp/product/B07959YG1R?Ben: Reply All "Long Distance" https://gimletmedia.com/shows/reply-all/6nh3wkSources:http://blackeconomics.co.uk/wp/oprahs-empire/ http://www.oprah.com/entertainment/the-oprah-winfrey-show-by-the-numbers-oprah-show-statistics/all http://www.oprah.com/oprahshow/The-Oprah-Shows-Most-Shocking-Moments_1https://diverseeducation.com/article/1205/https://en.wikipedia.org/wiki/Oprah_Winfreyhttps://en.wikipedia.org/wiki/Oprah_Winfrey_Networkhttps://en.wikipedia.org/wiki/WW_International https://finance.yahoo.com/news/why-oprah-regrets-famous-wagon-233648610.html https://freakonomics.com/2008/08/06/so-much-for-one-person-one-vote/ https://hbr.org/podcast/2018/01/black-business-leaders-series-oprahs-path-to-authentic-leadership https://stmuhistorymedia.org/from-rags-to-riches-the-story-of-oprah-winfrey/ https://www.amazon.com/Oprah-Biography-Kitty-Kelley/dp/0307394875 https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091 https://www.chicagotribune.com/news/ct-xpm-1998-09-25-9809260006-story.html https://www.cnn.com/ampstories/entertainment/how-oprah-winfrey-built-her-business-empirehttps://www.forbes.com/profile/oprah-winfrey/#c52ce3e5745f https://www.forbes.com/sites/jennifereum/2014/09/29/how-oprah-went-from-talk-show-host-to-first-african-american-woman-billionaire/#7f21cfb76163 https://www.history.com/this-day-in-history/oprah-gives-away-nearly-300-new-cars https://www.independent.co.uk/arts-entertainment/tv/news/you-get-a-car-oprah-winfrey-giveaway-studio-audience-gift-tax-members-guests-pay-show-a8208051.html https://www.independent.co.uk/news/media/tv-radio/an-anxious-america-gets-set-for-life-after-oprah-2285528.html https://www.latimes.com/archives/la-xpm-2001-feb-21-ca-27886-story.htmlhttps://www.npr.org/podcasts/500692140/making-beyonc https://www.nytimes.com/1993/02/12/news/jackson-interview-high-in-ratings.htmlhttps://www.nytimes.com/2009/11/23/business/media/23carr.html https://www.nytimes.com/2012/06/11/business/media/end-of-oprahs-show-tightens-races-for-tv-ratings.html https://www.pbs.org/newshour/nation/the-oprah-phenomenon-by-the-numbers https://www.robertfeder.com/2016/06/15/legendary-tv-exec-dennis-swanson-retires/ https://www.telegraph.co.uk/tv/2017/05/13/oprah-winfrey-untold-story/https://www.thebalancesmb.com/oprah-winfrey-entrepreneur-1200951 https://www.theguardian.com/tv-and-radio/2018/jan/12/oprah-winfrey-unlikely-to-run-for-us-president-but-could-win-if-she-did https://www.washingtonpost.com/lifestyle/style/oprahs-last-show-averaged-8957-million-fewer-viewers-than-mash-finale/2011/06/08/AGD5AUMH_story.htmlhttps://www.youtube.com/watch?v=cooRceBiE8E

25 Kesä 20202h 12min

SpaceX

SpaceX

On the eve of SpaceX's historic scheduled launch of its first human spaceflight mission — both the first ever by a private company, and the first to take place on American soil in nearly a decade — we tell the incredible story of its rise from ragtag rocket jocks to the most disruptive and advanced force in aerospace today. While much of the Musk spotlight has shone on Tesla in recent years, is SpaceX actually the company that will have the greatest impact on our world's future, and perhaps even other worlds beyond? All of a sudden that idea seems a little less crazy... Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:The Tesla episode: https://www.acquired.fm/episodes/season-3-episode-1teslaThe Ascend Conference: https://www.ascend.eventsCarveouts:David: The Last Dance:  http://www.espn.com/nba/story/_/id/28973557/the-last-dance-updates-untold-story-michael-jordan-chicago-bullsBen: Michael Mauboussin on the Success Equation: https://youtu.be/1JLfqBsX5LcSources:Elon Musk by Ashlee Vance:  https://www.amazon.com/Elon-Musk-SpaceX-Fantastic-Future/dp/006230125Xhttps://timelines.issarice.com/wiki/Timeline_of_SpaceX https://www.nasaspaceflight.com/2017/03/spacex-historic-falcon-9-re-flight-ses-10/https://www.reddit.com/r/spacex/wiki/economicshttps://www.space.com/40547-spacex-rocket-evolution.html https://waitbutwhy.com/2015/08/how-and-why-spacex-will-colonize-mars.htmlhttps://en.wikipedia.org/wiki/SpaceXhttps://en.wikipedia.org/wiki/Elon_Muskhttps://en.wikipedia.org/wiki/Michael_D._Griffinhttps://en.wikipedia.org/wiki/Jim_Cantrellhttps://en.wikipedia.org/wiki/Tom_Muellerhttps://en.wikipedia.org/wiki/Gwynne_Shotwell https://en.wikipedia.org/wiki/Commercial_Orbital_Transportation_Serviceshttps://en.wikipedia.org/wiki/Space_Act_Agreementhttps://www.spacex.com/mission/ https://venturebeat.com/2008/08/06/private-rocket-company-spacex-gets-20m-from-the-founders-fund/ https://en.wikipedia.org/wiki/List_of_Falcon_9_and_Falcon_Heavy_launcheshttps://www.space.com/40547-spacex-rocket-evolution.html https://www.businessinsider.com/spacex-starlink-spacecraft-pictures-elon-musk-2018-2 https://arstechnica.com/science/2018/09/inside-the-eight-desperate-weeks-that-saved-spacex-from-ruin/ https://www.nytimes.com/2020/05/22/science/spacex-nasa-launch.html https://graphics.reuters.com/SPACE-EXPLORATION-SPACEX/010091Q82NF/index.html https://www.cnbc.com/2019/05/31/elon-musk-spacex-is-now-worth-more-than-tesla.html https://www.teslarati.com/spacex-wins-launch-contract-egyptian-telecom-company/https://www.teslarati.com/spacex-falcon-heavy-booster-overboard/https://www.youtube.com/watch?v=sYocHwhfFDchttps://oig.nasa.gov/docs/IG-18-016.pdf https://everydayastronaut.com/will-the-falcon-9-actually-be-reusable-or-just-refurbish-able-like-the-space-shuttle/

26 Touko 20202h 44min

Adapting Episode 3: Intel

Adapting Episode 3: Intel

When you think of Intel today, you probably think of the microprocessor company. Maybe you also think about about 'Intel Inside' and their famous jingle. You might even think "big, stable, boring public company". But for the first two decades of Intel's life, absolutely none of those things were true. Today we tell the incredible story of how the company that started it all in Silicon Valley clawed back from a crisis that brought them to the brink of death, and of one man who rose as the ultimate survivor to become their leader and a legend even in his own time: the late, great Andy Grove.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNote: This episode originally aired as part of Podapalooza, a podcast festival organized by our friends at Glow to benefit COVID relief. Find out more and support the cause at https://www.plza.orgSources:Only the Paranoid Survive:   https://www.amazon.com/Only-Paranoid-Survive-Exploit-Challenge-ebook/dp/B0036S4B2GSwimming Across:  https://www.amazon.com/Swimming-Across-Andrew-S-Grove-ebook/dp/B07CJRM4DX/https://en.wikipedia.org/wiki/Intelhttps://en.wikipedia.org/wiki/Andrew_Grovehttps://en.wikipedia.org/wiki/Gordon_Moorehttps://en.wikipedia.org/wiki/Robert_Noyce https://www.businessinsider.com/alan-patricof-greycroft-ipo-market-2011-1 https://anthonysmoak.com/2016/03/27/andy-grove-and-intels-move-from-memory-to-microprocessors/ http://archive.computerhistory.org/resources/text/Oral_History/Intel_386_Business_Strategy/102701962.05.01.pdfhttps://en.wikipedia.org/wiki/Intel_80386https://en.wikipedia.org/wiki/William_Shockley https://www.inc.com/ilan-mochari/remembering-andy-grove-intel.html

12 Touko 20201h 24min

Special Episode: Jason Calacanis

Special Episode: Jason Calacanis

We're joined by the one and only Jason Calacanis for this very special episode, wherein we chronicle Jason's journey from a kid porter in the barrooms of Brooklyn to building the largest independent media business in tech, becoming the "3rd or 4th greatest seed investor of all-time" (and the original Sequoia Scout), launching one of the top accelerators in the world, and constructing a one-man empire that may just disrupt the entire capital stack in our industry. We dive into how it all ties together, and where the money and power is shifting in the ever changing sands of Silicon Valley...Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

29 Huhti 20201h 37min

Adapting Episode 2: Sequoia’s Black Swan Memo (with Roelof Botha)

Adapting Episode 2: Sequoia’s Black Swan Memo (with Roelof Botha)

On March 5th 2020, Sequoia Capital published a Medium post entitled ‘Coronavirus: The Black Swan of 2020’. The memo minces no words, admonishing founders & CEOs to “question every assumption about your business”, and portends that “as Darwin surmised, those who [will] survive ‘are not the strongest or the most intelligent, but the most adaptable to change.’” We’re joined by longtime Sequoia partner and head of the firm’s US business Roelof Botha to discuss on what Sequoia saw leading up to the memo and why they decided to publish it, how they and their portfolio companies are adapting to the new world it warned of, and what lasting changes might come to Sequoia itself from this moment. For anyone facing hard decisions and/or looking for ways to think about opportunity, this is not one to miss. Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:The Black Swan Memo:  https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753 The COVID-19 Decision Matrix:  https://medium.com/sequoia-capital/the-matrix-for-covid-19-c25bd5195f46

31 Maalis 202042min

Adapting Episode 1: Canlis

Adapting Episode 1: Canlis

The world has changed. Acquired is changing too: we’re taking a pause from our normal episodes. The world doesn’t need stories of M&A and IPOs right now. But it does still need stories of great companies and great leaders. So we’re taking everything that we’ve put into Acquired - our format, our infrastructure, and the way we can reach all of you - and launching Adapting. Adapting is a series all about doing just that -- changing to fit what the world needs right now, not what it needed last week.Our first episode starts on the front lines of change: the local restaurant industry. Mark Canlis joins us to discuss how the world-renowned Canlis restaurant in Seattle is adapting by simultaneously closing their 70 year old dining room service, and launching three brand new, no-contact concept restaurants in just one week to keep their staff employed and the city fed:"Pretty quickly we realized that it would be just as risky to do nothing as it would to do something really radical. And if we were gonna live into our values, every once and awhile that’s really going to cost you something."This conversation is an incredible inspiration to us all, and a reminder of the vast power of the human spirit during challenging times. Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

20 Maalis 202048min

The Top 10 Acquisitions of All-Time

The Top 10 Acquisitions of All-Time

5 years and 100+ episodes into Acquired, there’s been one question we get asked more than any other: what are the best acquisitions of all-time, and what can we learn from them? We thought it was time to formalize our answers. So here it is, the Acquired Greatest Hits album. :)We also put together an accompanying blog post, which goes into greater detail on the numbers and methodology behind out rankings. You can find it here:  https://www.acquired.fm/episodes/acquired-top-ten-the-best-acquisitions-of-all-timeFeel free to share with your friends or on social media!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

17 Maalis 20201h 50min

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