Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)
Acquired12 Heinä 2016

Acquired Episode 16: Midroll + Stitcher (acquired by Scripps)

The meta show: Ben and David turn their gaze inward and examine the podcasting industry through E. W. Scripps’ recent acquisitions of the Midroll podcast advertising network and Stitcher podcast client. Featuring discussion of our own product process and metrics at Acquired.

Sponsors:

Sentry: https://bit.ly/acquiredsentry
ServiceNow: https://bit.ly/acquiredsn
Huntress: https://bit.ly/acqhuntress


More Acquired!:

© Copyright 2015-2025 ACQ, LLC


Announcements:
  • We’re pivoting! (not really) Our new show description: A Podcast About Technology Acquisitions That Actually Went Well
  • But we are launching a new feature! Since so many of you, our listeners, are also tech and startup folks and/or other builders, we wanted to create a space to feature cool products, companies and side projects you’re working on. Thus we’re adding a "Community Showcase” section to the show. If you’d like to be included just send us a Slack message or email, and we’ll choose one submission to feature on each show. This episode we’re highlighting BESTR, from community member David Resnick (aka @the_rezonator in Slack), which is an online platform to share lists of great things. Check it out and let David know what you think.

Topics covered include:

  • Top Google search results for “acquired podcast"
  • Midroll’s origins in the comedy podcast Comedy Bang Bang (now an tv show on IFC) and exit last year to Scripps
  • The structural challenges inherent to podcasting as a medium and the gap between audience size/engagement and industry revenues
  • Opportunities for independent podcasters and our own audience and business metrics at Acquired
  • Stitcher’s long corporate history as a venture backed company, first acquisition by French music company Deezer, and now second acquisition from Deezer by Scripps
  • Problems with Stitcher as a product and industry reaction to the acquisition including John Gruber's response, Ben Thompson’s article on Stratechery, and Ben & James Allworth's discussion on their excellent podcast Exponent
  • Handicapping Stitcher+Midroll’s chances for success within Scripps, and opportunities for new startups & innovation in the podcasting space
  • Pioneer Square Labs’ own past efforts in the podcasting space and their process for evaluating potential new company ideas
  • Shoutout to Pocket Casts and our listeners down under

Followups:

The Carve Out:

Jaksot(205)

Episode 12: Snapchat

Episode 12: Snapchat

Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blossoming business model, how it would be different inside of Facebook, and what the future holds.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCItems mentioned in the show:The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?Inside Evan Spiegel's very private Snapchat Story

23 Touko 20161h 2min

Episode 11: PayPal

Episode 11: PayPal

Ben and David return to technology acquisitions by examining a classic: eBay's 2002 purchase of PayPal.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCItems mentioned in the show:  How the 'PayPal Mafia' redefined success in Silicon Valley  - Tech Republic Instagram Will Be a $3 Billion Business This Year: Analyst President Obama and Bill Simmons: The GQ Interview"The Carve Out": Antifragile: Things That Gain from Disorder -  The Bill Simmons Podcast - Chris Sacca

9 Touko 201658min

Acquired Episode 10: Virgin America

Acquired Episode 10: Virgin America

Ben and David deviate entirely from the stated purpose of the show, tackling this non-technology acquisition that is so recent, we have no idea if it went well yet. But, the April 2016 acquisition of Virgin America by Alaska Airlines was so fascinating, we had to do it!Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCItems mentioned in the show: Louis C.K. - Everything is Amazing and Nobody is HappyAlaska Acquires Virgin America Investor Deck“Measuring The Moat” Paper - Michael J. MauboussinBusiness Adventures - Twelve Classic Tales from the World of Wall StreetCarve Out:Michael Mauboussin: "The Success Equation:Untangling Skill and Luck" | Talks at Google

27 Huhti 201655min

Episode 9: Writely (Google Docs)

Episode 9: Writely (Google Docs)

Ben and David continue the cloud productivity saga with Google Docs. They examine the suite of acquisitions made by Google with a focus on Writely in 2006. They tackle:The nuts and bolts of the Upstartle (company behind Writely) acquisition, founded by Sam Schillace, Steve Newman and Claudia Carpenter.SaaS offerings in cloud productivity today.Was this a good idea for Google?Google's future bets.A new section: The Carve Out!Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

29 Maalis 201649min

Episode 8: Acompli, Sunrise, and Wunderlist (w/ Kurt DelBene)

Episode 8: Acompli, Sunrise, and Wunderlist (w/ Kurt DelBene)

Ben and David have special guest Kurt DelBene on to discuss Microsoft's acquisition of Acompli, Sunrise, and Wunderlist. Kurt is the EVP of Corporate Strategy and Planning at Microsoft, and joins to discuss Microsoft’s cloud-first, mobile-first strategy, and the importance of being cross-platform in the modern era. They cover: How the app of Outlook Mobile on iPhone and Android came to be.How to decide whether to build vs. buy, and how it plays into the strategy for Office.How to preserve a culture and a team, and how Javier Soltero came to run all of Outlook at Microsoft.The origin of Outlook on the PC, originally led by Brian MacDonald as “Ren”.How to balance a business with competing priorities, and a decision-making framework for acquisitions in a large company.How to measure the success of an acquisition, and how sometimes, it’s not by measuring revenue at all.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

29 Helmi 20161h 3min

Episode 7: YouTube

Episode 7: YouTube

Ben and David test the widely-held belief that YouTube was one of the most successful tech acquisitions of all time. In today's world of next-generation video platforms, mobile video, streaming, and chord-cutting, was it actually a great purchase by Google? As discussed in the show, here is Sequoia's original YouTube investment memo - a rarely-shared gold mine for anyone interested in startup investing.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

3 Helmi 201651min

Episode 6: Lucasfilm

Episode 6: Lucasfilm

Riding closely on the tails of Star Wars: The Force Awakens, Ben and David cover Disney's 2012 acquisition of Lucasfilm. In the episode, they mention Walt Disney's original flywheel diagram, seen below.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

19 Tammi 201640min

Episode 5: Siri

Episode 5: Siri

In the last episode of 2015, Ben and David discuss Apple's acquisition of Siri. Notable topics include: The founding of Siri by Dag Kittlau, Adam Cheyer, and Chris Brigham.Scott Forstall on the Apple side, and the end of his time at the company.The other Apple acquisitions around Siri, including Topsy, Novauris Technologies, OttoCat.Cue, Spotsetter, VocalIQ, and Perceptio.The team Apple built around Siri post-acquisition, including Alex Acero from Microsoft Research.Speculation on the future of voice and its role in everyday computing.Sponsors:Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnHuntress: https://bit.ly/acqhuntressMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

14 Joulu 201544min

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