Episode 33: Overture (with the Internet History Podcast!)
Acquired13 Maalis 2017

Episode 33: Overture (with the Internet History Podcast!)

Episode 33: Overture (with the Internet History Podcast!) Ben & David dive deep into the early days of internet search, with the help of the best in the internet history business: Brian McCullough from the Internet History Podcast! We are huge fans of IHP at Acquired, so this was a real treat to collaborate with Brian and the great work he does over there. In this episode we cover the story of how a small incubator in Southern California spawned perhaps the greatest tech business model of all-time, Yahoo!’s fumbling of that golden opportunity, and Google’s recovery of that fumble to cross into the end zone of tech history behind the biggest moat ever constructed on the internet.

Sponsors:

Anthropic: https://bit.ly/acquiredclaude25
Statsig: https://bit.ly/acquiredstatsig25
ServiceNow: https://bit.ly/acquiredsn


More Acquired!

© Copyright 2015-2025 ACQ, LLC


Topics covered include:
  • Overture’s origins as part of the Idealab incubator run by famed early internet entrepreneur Bill Gross
  • Invention of the paid search business model… initially by returning ADS ONLY in response to search queries
  • The eventual marrying of Overture’s paid search (ads) with organic search results via syndication on other properties like Yahoo!
  • Revenue from Overture’s ad partnership saving Yahoo!’s business after the internet bubble burst
  • Yahoo!’s eventual acquisition of Overture for $1.4B in 2003
  • But… the really interesting story here: Overture’s 'inspiration' of Google’s business model and the creation of "the greatest advertising machine in the history of the world"
  • The original (pre-Overture) Google business model: selling a box!
  • Google’s differentiation vs Overture: focusing on the long tail, ad quality scores, and an advertiser-friendly auction structure
  • Google’s first major search syndication victory over Overture: AOL
  • Yahoo!’s failed attempt to buy Google for $3B in 2002, leading it to settle for acquiring Overture instead the following year
  • Project Panama” at Yahoo!, and its impact on the tech and internet history
  • Overture's (and later Yahoo!’s) lawsuit against Google for stealing the paid search business model— "the O.G. version of Snapchat and Instagram”
  • Paul Graham’s take on "What Happened to Yahoo?”
  • Perhaps the most important technology to come out of this whole episode: Hadoop
  • The power of incentive alignment in marketplaces— and creating the widest and deepest moats on the internet

The Carve Out:

Jaksot(208)

Slack + Salesforce Emergency Pod with Packy McCormick of Not Boring

Slack + Salesforce Emergency Pod with Packy McCormick of Not Boring

Acquired is live on the scene covering Salesforce's blockbuster $27.7B acquisition of Slack, with the help of the internet's #1 Slack bull (and top internet analyst in his own right), Packy McCormick of Not Boring. We dissect the deal itself, Slack's relatively short life as a public company, the impact of Microsoft and Teams, and most importantly what this means for enterprise SaaS startups broadly. And oh yeah — we have a ton of fun too. :)Note: you can find our full June 2019 episode on Slack's history and their DPO here: https://www.acquired.fm/episodes/the-slack-dpo Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCPlaybook Themes from this episode are available on our website at https://www.acquired.fm/episodes/slack-salesforce-emergency-pod-with-packy-mccormick-of-not-boringLinks:Not Boring: https://notboring.substack.comPacky on Twitter: https://twitter.com/packyMPacky's bull thesis on Slack from November 2020: https://notboring.substack.com/p/slack-the-bulls-are-typing

2 Joulu 20201h 32min

Virgin Galactic

Virgin Galactic

Live from the 2020 ASCEND Space Conference, Acquired covers the full story behind the most "out there" technology story of the past few years: Virgin Galactic. How did this space tourism company grow out of the winning X Prize team, and catch the eyes and fancy of billionaires like Paul Allen, Sir Richard Branson, and, most recently, company chairman Chamath Palihapitiya who took it public via the first "modern" technology SPAC transaction in history? Tune in to find out!! Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCPlaybook Themes from this episode are available on our website at https://www.acquired.fm/episodes/virgin-galactic Links:Virgin Galactic's "One Small Step" reservation program: https://www.virgingalactic.com/smallstep/The November 2020 launch delay:  https://www.virgingalactic.com/articles/virgin-galactic-adjusts-test-flight-schedule-in-response-to-new-state-government-covid-19-restrictions/

23 Marras 20201h 49min

Special: Superhuman Part II - Designing Software to Feel like a Game (with Rahul Vohra)

Special: Superhuman Part II - Designing Software to Feel like a Game (with Rahul Vohra)

Superstar past guest and Superhuman CEO Rahul Vorha joins us for a deep dive on how Superhuman applies concepts from game design to building productivity software. We're not talking points and badges — we mean hardcore, Unreal Engine-style technical innovations and Fortnite-level understanding of fun and mastery. It's a topic where Rahul has serious cred: before Superhuman and Rapportive, he worked as a game designer on RuneScape, the pioneering browser-based MMORPG. This is a topic every founder, engineer, product and even sales person should listen to. Tune in! You can listen to Part I of our Superhuman story with Rahul here: https://www.acquired.fm/episodes/superhumanSponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCPlaybook Themes from this Episode available on our website at  https://www.acquired.fm/episodes/special-superhuman-part-ii-designing-software-to-feel-like-a-game-with-rahul-vohra )

12 Marras 202057min

Twitter (with Dick Costolo)

Twitter (with Dick Costolo)

A week before the 2020 US Presidential election, former Twitter CEO Dick Costolo joins us to tell the story of a company that has impacted all of our lives (political and otherwise) like none other. While it's easy to forget now, a very viable alternate history exists where it's Twitter, not Facebook, who owns Instagram, and Vine, not TikTok, that's the global platform for mobile video. We dive into it all on this episode — and of course while we had Dick, we also had to discuss his controversial recent deleted tweet. Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNew! We're codifying our own Playbook notes and takeaways from each episode, and posting them on our website. You can read them at: https://www.acquired.fm/episodes/twitter-with-dick-costoloLinks:Ashish Goel at Stanford: https://web.stanford.edu/~ashishg/twitter.htmlDick and Adam's new firm, 01 Advisors: https://01a.com/Carve Outs:Vote! https://www.vote.org

28 Loka 20201h 25min

Special: Invest Like the Best on Acquired

Special: Invest Like the Best on Acquired

On this special episode of Acquired, we're joined by a master interviewer himself, Patrick O'Shaughnessy from Invest Like the Best. We turn the tables and cover the most fascinating story he's never told on ILTB... his own! What is O’Shaughnessy Asset Management, and how are they bringing "AWS-level" innovation to the sleepy wealth management industry? How did he go from Notre Dame philosophy major to quant researcher to (arguably) technology CEO and now also an early-stage venture investor... all while simultaneously building one of the world's top new business media empires? Acquired is here to explore it all. Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCPlaybook Special! Patrick’s Favorite Themes from 5 Years of ILTB:Chetan Puttagunta (#1): Go slow to go fast — http://investorfieldguide.com/chetan/Chetan Puttagunta (#2): Open source isn’t about saving on R&D, it’s about building differentiated distribution among developers —  http://investorfieldguide.com/chetan-puttagunta-and-jeremiah-lowin-open-source-crash-course-invest-like-the-best-ep-188/Bill Gurley: Healthy marketplace opportunities have increasing marginal value to demand from incremental supply penetration — http://investorfieldguide.com/gurley/Matthew Ball: The key to unlocking the Metaverse isn’t about building Ready Player One, it’s about creating interoperable systems that will move value and information between experiences —  http://investorfieldguide.com/matt-ball-the-future-of-media-movies-the-metaverse-and-more-invest-like-the-best-ep-185/Charlie Songhurst: The best place to look for talent is in less-competitive markets — http://investorfieldguide.com/songhurst/Katrina Lake: The past of e-commerce was about price, convenience and selection; the future is about personalization and curation —  http://investorfieldguide.com/katrina-lake-the-next-wave-of-e-commerce-invest-like-the-best-ep-187/Daniel Ek: Company scaling as “seeing around corners” — http://investorfieldguide.com/ek/Kat Cole: Inversion as a tool to deal with difficult people —  http://investorfieldguide.com/kat-cole-how-to-operate-lessons-in-brand-distribution-and-leadership-invest-like-the-best-ep-184/Sarah Tavel: Hierarchy as a framework — http://investorfieldguide.com/tavel/Josh Wolfe: The “directional arrow of progress” and the simple power of extrapolating trend lines — http://investorfieldguide.com/wolfe2/Links:Invest Like the Best: http://investorfieldguide.com/podcast/Founder's Field Guide: http://investorfieldguide.com/founders-field-guide/OSAM and Canvas: https://www.osam.com

7 Loka 20201h 50min

The NBA

The NBA

On the eve of the 2020 NBA Finals, we dive DEEP into the history and business model of the league behind the world's 2nd largest and fastest growing major sport. How did the NBA grow from merely an excuse to monetize hockey arena off-nights into a global powerhouse with more reach and influence and reach than any other American sport? Tune in!! Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNew! We're codifying our own Playbook notes and takeaways from each episode, and posting them on our website. Check them out at: https://www.acquired.fm/episodes/the-nbaLinks:Our old LA Clippers episode: https://www.acquired.fm/episodes/episode-36-the-la-clippersThe Last Dance: https://www.netflix.com/title/80203144Allen Iverson Players' Tribune piece:  https://www.theplayerstribune.com/en-us/articles/life-and-times-of-allen-iversonCarve Outs:David:Phil Libin and Mmhmm on Joe Sweeny's Just Raised podcast: https://overcast.fm/+hJ7uJqHMABen:Meow Wolf + documentary https://meowwolf.com/explore/origin-story

30 Syys 20202h 47min

Special: Acquired x My First Million

Special: Acquired x My First Million

Acquired teams up with the My First Million podcast for a “best of both worlds” crossover episode. First we go deep, “Acquired style”, on the wild story of MFM host Shaan Puri’s bought, sold, and then bought-again OG social networking site Bebo, and then we turn the tables and brainstorm startup ideas and investing themes “MFM style”. This episode was frankly a blast to do. We hope you have as much fun listening as we did recording!Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:My First Million‘s website: https://thehustle.co/my-first-million-podcast/

9 Syys 20201h 36min

Epic Games

Epic Games

We go deep behind the "epic" story of a plucky game developer from Cary, North Carolina (by way of Potomac, Maryland) which, after bootstrapping for its first 22 years, has quietly morphed into an $18b juggernaut that may become the most important technology company for the next evolution of the internet. And oh yeah, its founder, CEO and controlling shareholder? He cares more about land conservation than he does about money, he's beholden to no one and has the firepower of China's biggest internet giant behind him, and he's willing to stare down Apple, Google and anyone else who doesn't support his vision of an open and equal-opportunity internet future in a fight to the death. You'll want to buckle your seats for this one!! Sponsors:Anthropic: https://bit.ly/acquiredclaude25Statsig: https://bit.ly/acquiredstatsig25ServiceNow: https://bit.ly/acquiredsnMore Acquired!Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNew! We're codifying our own Playbook notes and takeaways from each episode and posting them on our website. Check it out:  www.acquired.fm/episodes/epic-gamesLinks:MTV Cribs, "Tim Sweeney Edition": https://www.youtube.com/watch?v=lRGUKMKadJ8Carve Outs:Ben's "3 part carve out": https://www.youtube.com/watch?v=bErPsq5kPzE - original video demo of Unreal Engine for filmmakinghttps://www.youtube.com/watch?v=gUnxzVOs3rk - Feb 2020, video on "The Volume"https://ascmag.com/articles/the-mandalorianDavid Asimov's Foundation Series:  https://www.amazon.com/Complete-Asimovs-Foundation-Foundations-Prelude/dp/B01EFDEMS8Sources: (available on Journal at  https://usejournal.com/app/space/journal:space:project/7efa6d43-a601-4784-8e36-1edda2b1b451 )

2 Syys 20202h 29min

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