Episode 42: Opsware (with special guest Michel Feaster)
Acquired5 Elo 2017

Episode 42: Opsware (with special guest Michel Feaster)

Acquired dives into the legendary acquisition of Ben Horowitz & Marc Andreessen’s “second act” software company Opsware, from a perspective never before heard—HP’s side of the story! Our heroes are joined by Michel Feaster, who led both the acquisition for HP and then the Opsware product as part of the integrated company afterward under Ben Horowitz. Today the tables have turned: Michel is the Co-Founder and CEO of Seattle-based startup Usermind, and Ben Horowitz sits on her board on behalf of A16Z. This episode is not one to miss!

Sponsors:

WorkOS: https://bit.ly/workos25
Sentry: https://bit.ly/acquiredsentry
ServiceNow: https://bit.ly/acquiredsn



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© Copyright 2015-2025 ACQ, LLC


Topics covered include:
  • Opsware’s early history and origins as Loudcloud, the “second act” of internet wunderkind Marc Andreessen and Netscape product manager Ben Horowitz
  • Ben’s first person telling of the Loudcloud/Opsware history in The Hard Thing about Hard Things, as well as the great Wired "period piece” covering Loudcloud’s launch in August 2000
  • The importance of timing, and Loudcloud’s too-early vision of—essentially—AWS before AWS (including eerie parallels between the metaphor Andreessen used to describe Loudcloud during the company’s first press briefing, and Jeff Bezos’s description of AWS at YC nearly a decade later)
  • Creation of the “Opsware” tool inside of Loudcloud to automate deploying and configuring servers within Loudcloud’s data centers
  • Loudcloud's meteoric rise, crash following the burst of the internet bubble, and hard pivot as a public company into Opsware—now an enterprise software company selling datacenter tools
  • Michel’s role in HP’s evaluation of the company as an acquisition target, and process leading to its $1.6B acquisition in July 2007
  • Integration of the company into HP’s culture and sales channel
  • The creation of Ben & Marc’s “third act”, the VC firm Andreessen Horowitz, and what it’s like for Michel now having Ben as an investor on her board at Usermind

The Carve Out:

Jaksot(207)

Sequoia Capital Part II (with Doug Leone)

Sequoia Capital Part II (with Doug Leone)

The wait is over. Acquired returns with a very special Part II of the Sequoia Capital story, joined by the very best person in the world to help us tell it - Doug Leone. Since 1996, Doug has served as Sequoia’s Global Managing Partner, in charge of overseeing the firm’s incredible expansion from a single, $150m early-stage fund focused on Northern California to the multi-billion dollar global powerhouse it is today. Doug is incredibly candid and insightful about all that has gone into building the modern Sequoia: from winning Google and missing Facebook, to the enormous (and enormously successful) bet on decentralized expansion in China and India, to the firm’s “proudest moment” at the depth of the dot com bust. This episode is an absolute must-listen for anyone in the tech, startup and venture ecosystems today. Thank you to Doug and all of the Sequoia team for joining us to make it happen!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCNote:You can listen to Part I of our Sequoia story, which dives deep into the history and background of the firm, here: https://www.acquired.fm/episodes/sequoia-capital-part-1Sources: https://www.brunswickgroup.com/sequoia-capital-doug-leone-silicon-valley-i11786/https://www.sequoiacap.com/people/doug-leone/ https://www.sequoiacap.com/newsletter/2018-06-20-doug-leonehttps://www.youtube.com/watch?v=5Er4QcNdjVUhttps://www.linkedin.com/in/douglas-leone-a2714/https://www.youtube.com/watch?v=4cl8X02Xd1Ihttps://www.youtube.com/watch?v=KrJgwKiEpaI

18 Helmi 20201h 6min

WhatsApp

WhatsApp

We kick off Season 6 with a long-awaited Acquired Classic: Facebook’s $22B purchase of WhatsApp in 2014, which still ranks as the largest acquisition of a private VC-backed startup in history. Yet despite that enormous pricetag and all its associated fanfare, as we sit here 5+ years later WhatsApp actually generates LESS revenue than the meager ~$20m it was bringing in at the time of acquisition. Was this this worst acquisition of all-time, or a brilliant strategic chess move by Mark Zuckerberg & co? Tune in as we render Acquired’s judgement!Note: Unfortunately David’s audio quality in this episode was impacted by a technical glitch which we didn’t discover until after recording. Our editors worked super hard to fix in post-production, but it’s still not totally perfect. We hope you’ll give it a listen regardless, and we’re working on getting a transcript made ASAP, which we’ll post to the website when it’s ready. Thanks for bearing with us,-Ben & David Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: Computer glasses: https://www.amazon.com/s?k=computer+glassesDavid: Reebok Floatrides:  https://www.amazon.com/Reebok-Forever-Floatride-Energy-Black/dp/B07NYBRQ96/Sources:https://en.wikipedia.org/wiki/WhatsApp https://www.forbes.com/sites/parmyolson/2014/02/19/exclusive-inside-story-how-jan-koum-built-whatsapp-into-facebooks-new-19-billion-baby/#64c1c94b2fa1 https://www.forbes.com/sites/parmyolson/2014/03/04/inside-the-facebook-whatsapp-megadeal-the-courtship-the-secret-meetings-the-19-billion-poker-game/#63d8b5c4350f https://www.wired.com/2015/09/whatsapp-serves-900-million-users-50-engineers/https://youtu.be/v6PbymjXstohttps://youtu.be/X4YsJt4rIOIhttps://overcast.fm/+WorS9-a74https://youtu.be/-2CAWS7M_0whttps://youtu.be/X4YsJt4rIOI https://www.wired.co.uk/article/whats-app-owner-founder-jan-koum-facebook  https://www.buzzfeednews.com/article/ryanmac/whatsapp-brian-acton-delete-facebook-stanford-lecture  https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive-whatsapp-cofounder-brian-acton-gives-the-inside-story-on-deletefacebook-and-why-he-left-850-million-behind/#7475a0213f20  https://www.bloomberg.com/news/features/2017-06-28/tencent-rules-china-the-problem-is-the-rest-of-the-world  https://techcrunch.com/2013/07/16/whatsapp-free/http://allthingsd.com/tag/jan-koum/ http://allthingsd.com/20130510/whatsapp-ceo-jan-koum-hates-advertising-and-the-tech-rumor-mill-full-dive-video/  https://techcrunch.com/2018/01/31/whatsapp-hits-1-5-billion-monthly-users-19b-not-so-bad/ https://blog.whatsapp.com/10000633/Building-for-People-and-Now-Businesseshttps://techcrunch.com/2017/09/05/whatsapp-business-app/ https://techcrunch.com/2014/02/21/whatsapp/ https://www.washingtonpost.com/business/economy/whatsapp-founder-plans-to-leave-after-broad-clashes-with-parent-facebook/2018/04/30/49448dd2-4ca9-11e8-84a0-458a1aa9ac0a_story.html https://www.wsj.com/articles/whatsapp-backs-off-controversial-plan-to-sell-ads-11579207682 https://www.wsj.com/articles/behind-the-messy-expensive-split-between-facebook-and-whatsapps-founders-1528208641?mod=article_inline  https://blogs.wsj.com/digits/2014/06/05/whatsapp-co-founder-stresses-independence-from-facebook/?mod=article_inline https://bgr.com/2020/01/17/whatsapp-ads-2020-facebook-canceled-plans-to-bring-ads-to-status-bar/ https://www.vox.com/2018/5/8/17329524/whatsapp-new-ceo-facebook-cofounder-jan-koum-departshttps://www.linkedin.com/in/chdaniels/https://www.linkedin.com/in/jkoum/

29 Tammi 20201h 51min

The Lean Startup and the Long-Term Stock Exchange (with Eric Ries)

The Lean Startup and the Long-Term Stock Exchange (with Eric Ries)

Season 5, Episode 10: The Lean Startup and the Long-Term Stock Exchange (with Eric Ries) Acquired closes out Season 5 and 2019 with a radical look into both the past and future decades of startup company building, investing and - yes, exiting - in conversation with legendary Lean Startup author Eric Ries. Nine years on from pioneering the now-canonical concepts of product-market fit, minimum viable products, and pivots during the aftermath of the financial crisis, Eric’s new venture at the Long-Term Stock Exchange represents an equally ambitious attempt to rewrite the orthodoxy of how companies and their investors manage liquidity, governance and alignment around longterm value creation. Like Lean Startup a decade before it, can LTSE help address some of the endemic problems in this generation’s startup ecosystem — excessive capital raising, stay-private-longer, dual-class founder hegemony, extreme illiquidity and quarterly earnings myopia? Tune in to find out!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

30 Joulu 20191h 24min

Convoy (with CEO Dan Lewis)

Convoy (with CEO Dan Lewis)

Coming to you live from the University of Washington, Ben and David are joined by hundreds of awesome Seattle listeners (and a few non-Seattle listeners!) to cover the meteoric rise of trucking industry disruptor and hometown hero Convoy. How did Dan and Convoy go from nervously conducting market research at truck stops on I-5 to one of the largest logistics companies and fastest-growing startups in the world in just four short years, raising over $650m (not a typo) along the way? Tune in to find out!Special thank you to the Paul Allen School of Computer Science and Engineering at the University of Washington and to Pioneer Square Labs for generously sponsoring the show venue.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarveouts: Mystery: https://mystery.sh

19 Joulu 20191h 40min

TikTok

TikTok

We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old UX architect at enterprise software giant SAP wind up creating Gen Z’s favorite social app that’s now rivaling Instagram in global MAU? Why is a 2017 merger of two Chinese companies being branded a US national security threat and retroactively placed under review by CFIUS? And perhaps most importantly, why is TikTok such an important product & technology innovation that all of us should be learning from? Tune in for all the answers!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCCarve Outs:Ben: Track 34 on Ghosts IV by Nine Inch Nails: https://www.youtube.com/watch?v=XF_ceFugJjQ David: Nintendo Switch Lite https://www.nintendo.com/switch/lite/ and Knives Out https://www.youtube.com/watch?v=qGqiHJTsRkQ  Sources: https://www.nytimes.com/2019/11/18/technology/tiktok-alex-zhu-interview.html  https://www.reuters.com/article/us-bytedance-tiktok-exclusive/exclusive-chinas-bytedance-moves-to-ringfence-its-tiktok-app-amid-u-s-probe-sources-idUSKBN1Y10OH  https://www.nytimes.com/interactive/2019/10/10/arts/TIK-TOK.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2019/10/19/style/high-school-tiktok-clubs.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2019/11/03/technology/tiktok-facebook-youtube.html?action=click&module=RelatedLinks&pgtype=Article https://www.nytimes.com/2018/01/02/business/china-toutiao-censorship.html https://www.nytimes.com/2016/09/17/business/media/a-social-network-frequented-by-children-tests-the-limits-of-online-regulation.htmlhttps://www.youtube.com/watch?v=wTyg2E44pBAhttps://www.linkedin.com/in/keepsilence/ https://www.vox.com/culture/2018/12/10/18129126/tiktok-app-musically-meme-cringe https://www.theverge.com/tldr/2018/1/26/16937712/karma-is-a-bitch-riverdale-kreayshawn-meme https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin https://www.rollingstone.com/music/music-features/tiktok-video-app-growth-867587/https://en.wikipedia.org/wiki/Musical.lyhttps://en.wikipedia.org/wiki/ByteDance  https://en.wikipedia.org/wiki/TikTok https://www.businessinsider.com/what-is-musically-2016-5  https://supchina.com/2017/09/13/can-pop-music-connect-teens-china-world-musical-ly-co-founder-louis-yang-wants-find/  https://supchina.com/podcast/ep-28-the-worlds-most-valuable-startup-bytedance-maker-of-tiktok-toutiao/ https://supchina.com/podcast/ep-55-kuaishou-the-anti-douyin-tiktok/ https://supchina.com/podcast/ep-56-not-just-tiktok-a-short-history-of-chinese-short-video-abroad/  https://supchina.com/2019/09/25/the-difference-between-tiktok-and-douyin/  https://pandaily.com/toutiaos-buy-1b-purchase-musical-ly/  https://www.reuters.com/article/us-china-internet-livestreaming-idUSKBN17E0EV https://www.youtube.com/watch?v=wTyg2E44pBA https://www.youtube.com/watch?v=ey15v81pwII  https://www.scmp.com/tech/big-tech/article/3038639/alex-zhus-journey-failed-startup-tiktok-chief  https://www.buzzfeednews.com/article/ryanmac/zuckerberg-musically-tiktok-china-facebook https://techcrunch.com/2019/11/12/instagram-reels/ https://www.techinasia.com/douyin-rise-in-china https://www.youtube.com/watch?v=ptKqFafZgCk  https://technode.com/2017/05/17/kwai-kuaishou-chinas-biggest-social-video-sharing-app/  https://techno...

9 Joulu 20191h 41min

Disney, Plus

Disney, Plus

The Flywheel is strong with this one. We dive deep into the origins of one of the boldest business strategy decisions of our time: Disney CEO Bob Iger’s attempt to buck the Innovator’s Dilemma - and forego billions of dollars in cashflow from Netflix and pay TV providers - in order to establish a direct distribution relationship with its customers for the first time in the company’s history. Is this the force awakening within the house that Walt built, or a phantom menace that will drag Disney to the dark side of unprofitability? Tune in to find out!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks: https://www.thewaltdisneycompany.com/wp-content/uploads/2019/01/2018-Annual-Report.pdf https://www.thewaltdisneycompany.com/wp-content/uploads/q4-fy17-earnings-transcript.pdf https://www.thewaltdisneycompany.com/wp-content/uploads/2019/11/q4-fy19-earnings.pdfThe Disney flywheel:  https://kottke.org/15/06/walt-disneys-corporate-strategy-chart Sources: The Ride of a Lifetime by Bob Iger:  https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company-ebook/dp/B07PF6XTD8 https://www.nytimes.com/2019/09/22/style/disney-bob-iger-book.htmlhttps://en.wikipedia.org/wiki/Bob_Iger https://www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663  https://www.wsj.com/articles/can-kevin-mayer-deliver-the-future-of-disney-11573272027  https://www.bloomberg.com/news/features/2019-11-07/inside-disney-bob-iger-on-star-wars-pixar-and-more  https://podcasts.apple.com/us/podcast/bob-iger-the-ride-of-a-lifetime/id1264843400?i=1000451721143  Carveouts: David: The Ride of a LifetimeBen: The Imagineering Story on Disney+:  https://www.disneyplus.com/series/the-imagineering-story/6ryoXv1e1rWW

25 Marras 20192h 17min

The WeWork “Acquisition” (with Dan Primack)

The WeWork “Acquisition” (with Dan Primack)

It’s an IPO, it’s a bailout, it’s an... acquisition? We’re joined by the one and only Dan Primack from Axios to recount the epic saga of the We Company in all its tragic glory. How did this business somehow go from chopping up commercial real estate to elevating global consciousness to rewarding its ousted CEO with a $1.7B “platinum parachute”, all while the company can’t afford severance for thousands of soon-to-be laid-off employees? Where did it all go wrong? And most importantly, who gets the Gulfstream G650??Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

25 Loka 20191h 39min

Season 5, Episode 5: Atari (with Nolan Bushnell)

Season 5, Episode 5: Atari (with Nolan Bushnell)

We’re joined by the legendary Nolan Bushnell, founder not only of Atari, but also the only person ever to hire Steve Jobs, the recipient of Sequoia Capital’s first-ever investment, and the creator of Chuck E. Cheese, the canonical GPS navigation arrow, and a little project that would go on to become Pixar. We cover it all in this special episode!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Spacewar!, the first video game: https://en.wikipedia.org/wiki/Spacewar! The meaning of Atari: https://en.wiktionary.org/wiki/atariNolan’s current project, St. Noire:  https://www.amazon.com/St-Noire-Hosted-Cinematic-Exclusive/dp/B07P693BG1

15 Loka 20191h 40min

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