Rejected by 32 Agencies at 17 - Michael Bacon #104

Michael Bacon asked 32 agencies in Yeppoon and Rockhampton for a job and every one of them said no. He drove roughly eleven hours to Brisbane for a course, ended up on stage as the youngest person in the room at 17, and moved down with $240 to his name.

Michael Bacon is a co-director at Place Kangaroo Point in Brisbane. He was 26 when this was recorded.

What you will learn:

- How he got a listing he had wanted for years by messaging the builder on Instagram

- What that campaign produced: 187 groups through the property, 147 people at the auction, nine registered bidders, and bidding that opened at $8 million

- Why he says nobody is short of ideas, they are short of the time to think, and where his viral concepts actually come from

- How he leverages a vendor paid campaign into content he keeps using long after the sale

- The routine he built after his health went, and the one thing he tracks that changed everything

Chapters

00:00 Building a brand outside the job

02:48 A walking signboard

05:35 The paper plane video, and the label he borrowed it from

08:23 Finding the thing you are actually known for

11:11 Thirty two agencies, thirty two rejections

12:38 Eleven hours to Brisbane, and meeting Lee Woodward at 17

15:25 Sitting in a $145,000 campaign pitch

18:12 The call just after twelve

20:57 Three appointments a day

23:48 A recent diagnosis, and why he will not medicate it

26:34 Sauna, cold plunge, eggs, coffee

30:48 Twenty minutes of exercise, learning and stillness

33:36 Messaging the builder about a house he wanted

36:23 Auction night, and where the bidding opened

40:36 Why most of his listings still come from people, not followers

42:00 Pitching video into the marketing budget

48:54 Handing the apartment business to someone else

54:26 Being financially set before the kids arrive

58:35 The 285 Club, and why you cannot join it from outside

1:01:24 The ego he had at 22, and where it went

Michael Bacon compounds one deal into the next. Property should work the same way.

Most properties only make money if the market does. The ones that pay for themselves from the day you settle are bought differently, and it comes down to four points.

Get the free guide: https://go.bothsides.au/score

Bothsides:

◼️ The weekly email - https://bothsides.au

◼️ Bothsides Buyers Agency - https://www.bothsidesbuyersagency.com.au

◼️ Dan - https://www.instagram.com/daniel_beardall/

◼️ Watch on YouTube - https://www.youtube.com/@bothsidespodcast

General information only. Not financial, tax, legal or credit advice. Bothsides is not a mortgage broker or credit provider.