Business of Apps Podcast19 Heinä 2021

#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley

The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth.

A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal, 👶, it requires knowledge, planning and dedication.

In this episode Nicole Chin, growth marketer at Mindvalley will tell you how to approach an app growth as a system and even somewhat automate it.

Today’s Topics Include:

✔️ Nicole’s path: from a management consulting to a growth marketer at Mindvalley

✔️ Mindvalley - a subscription-based app tech platform to sells online courses with a mindset of a startup, even after being for years on the market

✔️ AARRR - acquisition, activation, retention, referral, revenue, what the marketing funnel is all about.

✔️ App growth as a system, a holistic look at growing your mobile app

✔️ Is it possible to automate app growth?

✔️ How long should you wait to let your app audience to check out your app to see if it works for them?

✔️ How to get people who aren’t your app loyal core users to get back to your app? What puts they away?

✔️ Strategies to achieve mobile app users retention. Achieve the real engagement with the app, not clicking on the app for the sake of inflating the MAU to report your share holders on a quarter financial call.

✔️ The hardest part of the mobile app growth business

✔️ iOS vs. Android: iOS

✔️ First mobile phone: Nokia

✔️ Smartphone feature Nicole would miss the most leaving the phone at home: taking picture to stay safe from harassment on the street.

✔️ New software / hardware features Nicole would love to get on her iPhone: totally happy with what it does for her now.

Links and Resources:

Nicole LinkedIn profile: Nicole Chin
Mindvalley website - https://www.mindvalley.com/

Quotes from Nicole Chin:

There is a foundation that an app and a business has to reach first and it’s a product / market fit. A lot of times if you don’t reach a product / market fit, no matter what you do it’s gonna be difficult to growth.

It’s not a one size fits all, even within your product you can really drill down further for 20% who are coming back and what about the other 80%?

What you really want to know whether or not there is any traction for the app. So it’s really defined by users, installs and downloads.

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(277)

277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance

Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is i...

15 Loka 5min

276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat

Performance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at...

12 Loka 9min

275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube

This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. Bu...

28 Syys 18min

274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...

31 Elo 38min

273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...

24 Elo 7min

272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube

Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...

17 Elo 10min

#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...

10 Elo 18min

#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel

Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring:...

27 Heinä 29min