Business of Apps Podcast26 Syys 2022

#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngage

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.

In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.

In this episode, we have Jason give us hints and tricks for Black Friday and Cyber Monday we’re all moving in time and will get there on November 25th and 28th respectively.

Today’s Topics Include:

Jason's path in tech is from a data software engineer to VP of Sales in MoEngage - the leading insights-led engagement platform
What are seasonal promotions
What app marketers and brands need to know about app marketing on Black Friday
How Cyber Monday can fit into your app marketing strategy
Good examples of successful ad campaigns on Black Friday and Cyber Monday
Mistakes made by brands on these two holidays
Takeaways

Links and Resources:

Quotes from Jason Smith:

“You need to be sensitive to many cultures, many religions, and also different types of customers. It's not one size fits all.”

“Building a plan can never be too soon. So it's also building a channel strategy, as well as a communication strategy.”

“Don't push to somebody who just bought it a month before for price.”

“I think what many people like to do is rewarding most loyal customers.”

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(278)

278: “How to prove CTV ads drive app installs” with Connor Kernochan, Head of Apps and Games at Vibe

This time we're digging into connected TV as a performance channel for mobile apps - and how to prove it actually drove an install. TV has always been good at building brands. The hard part is showing...

19 Loka 6min

277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance

Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is i...

15 Loka 5min

276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat

Performance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at...

12 Loka 9min

275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube

This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. Bu...

28 Syys 18min

274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel

Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...

31 Elo 38min

273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube

In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...

24 Elo 7min

272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube

Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...

17 Elo 10min

#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews

In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...

10 Elo 18min